Soreen's 'Scream' Lunchbox Loaves Embrace Seasonal Flavors
Laura McQuarrie — October 16, 2015 — Life-Stages
While Soreen's Lunchbox Loaves already come in a fun assortment of flavors from orange fruit to apple cinnamon and banana, the brand recently launched two new festive flavors for this year's Halloween celebrations.
Soreen's Lunchbox Loaves are bit-sized baked malt loaves that are made with simple ingredients like milk, wheat, flour and barley.
For Halloween, Soreen launched two new flavors, Toffee Apple and Chocolate & Blood Orange. The packs contain five individually wrapped loaves, which helps them live up to their name as excellent lunch companions. Rather than sending kids to school with a lunchbox full of unhealthy, sugary snacks, these loaves make it easy to treat kids to the flavors of the season in a way that also supplies a healthy amount of protein, fiber and energy.
Soreen's Lunchbox Loaves are bit-sized baked malt loaves that are made with simple ingredients like milk, wheat, flour and barley.
For Halloween, Soreen launched two new flavors, Toffee Apple and Chocolate & Blood Orange. The packs contain five individually wrapped loaves, which helps them live up to their name as excellent lunch companions. Rather than sending kids to school with a lunchbox full of unhealthy, sugary snacks, these loaves make it easy to treat kids to the flavors of the season in a way that also supplies a healthy amount of protein, fiber and energy.
Trend Themes
1. Halloween Lunchbox Snacks - New seasonal flavors for healthy, easy-to-pack lunches present opportunities for brands to create Halloween-themed snack options.
2. Bite-sized Snacks - Small, individually-wrapped snacks are convenient and healthy, presenting opportunities for brands to create and market these types of products in different flavors and varieties.
3. Seasonal Flavors - Creating limited-time seasonal flavors for existing products or launching new seasonal snacks can leverage customer's seasonal excitement and drive sales.
Industry Implications
1. Food and Beverage - Brands can innovate by creating healthier, seasonal options for lunchbox snacks or launching bite-sized versions of favorite treats.
2. Packaging - Individually wrapped, pint-sized snacks can provide opportunities for brands to uniquely brand packaging or create eco-friendly packaging options.
3. Retail - Retailers can market these types of snacks as healthy and easy-to-pack lunch or workday snacks that come in fun seasonal flavors.
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