Sony Recycles Advertising Banners Into Jeans
Steve John — September 19, 2009 — Eco
References: sony.jp & ginza.aonline.jp
Sony is celebrating the opening of its new store in the flashy Ginza District of Tokyo with a limited release edition of jeans recycled from the advertising banners used in the store’s opening. The Sony Recycle Project JEANS is an idea born in the Sony marketing department, and is part of the company-wide move to be more ecologically friendly and reduce Sony’s global ecological footprint.
Each pair is a one-off creation designed to incorporate a distinct part of the original banner. Only 120 pairs will be made from the limited quantity of material and orders need to be placed directly at the store. If being totally unique is not enough incentive to get in quick, Sony is donating a portion of the sale price to the protection of World Heritage sites.
Each pair is a one-off creation designed to incorporate a distinct part of the original banner. Only 120 pairs will be made from the limited quantity of material and orders need to be placed directly at the store. If being totally unique is not enough incentive to get in quick, Sony is donating a portion of the sale price to the protection of World Heritage sites.
Trend Themes
1. Recycled Fashion - Disruptive innovation opportunity: Creating unique clothing items from recycled materials, offering a sustainable and eco-friendly fashion alternative.
2. Limited Edition Products - Disruptive innovation opportunity: Designing limited edition products to create exclusivity and generate customer demand.
3. Corporate Environmental Responsibility - Disruptive innovation opportunity: Incorporating eco-friendly practices and initiatives into company strategies to reduce environmental impact.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrating sustainable fashion practices and products into the retail sector to cater to environmentally conscious consumers.
2. Marketing and Advertising - Disruptive innovation opportunity: Exploring innovative ways to repurpose advertising materials, such as banners, to create unique promotional products.
3. Consumer Electronics - Disruptive innovation opportunity: Emphasizing environmental sustainability in the production and marketing of consumer electronics products and accessories.
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