The Sony Bravia-Drome Sets Kaka in “Motion Like No Other”
Elsa Blaine — December 7, 2008 — Marketing
References: brandrepublic
The Sony ‘Bravia-drome’ is the latest brilliant marketing strategy of the television manufacturer. The 10-ton zoetrope was recently unveiled in London and will star in a new commercial to promote the company’s Motionflow technology. “Color like no other” is becoming “Motion like no other.”
The feature is said to make viewing smoother, which will be great for sports fans. To demonstrate their claims, the giant spinning Bravia-drome displayed the illusion of Brazilian football player Kaka in action from 64 still photos.
I can’t wait to see the official campaign in full color and motion!
The feature is said to make viewing smoother, which will be great for sports fans. To demonstrate their claims, the giant spinning Bravia-drome displayed the illusion of Brazilian football player Kaka in action from 64 still photos.
I can’t wait to see the official campaign in full color and motion!
Trend Themes
1. Motionflow Advertising - The Zoetrope technology presents a disruptive innovation opportunity to promote Motionflow or a similar technology in other advertising campaigns.
2. Interactive Marketing Strategies - The Sony Bravia-drome and other interactive marketing strategies provide new opportunities to connect with consumers and engage them in memorable experiences.
3. Sporting Event Sponsorship - Sony and other companies interested in creating a memorable brand experience can sponsor sporting events and set up interactive displays to gain brand recognition and build consumer engagement.
Industry Implications
1. Television Manufacturing - Television manufacturers can use Zoetrope technology, like Sony's Bravia-drome, in advertising campaigns to showcase new technological advancements and differentiate their products in the marketplace.
2. Sports Broadcasting - Sports broadcasting networks can use Motionflow or similar technologies to enhance the viewing experience for sports fans, creating a competitive advantage and differentiation in the marketplace.
3. Brand Marketing - Brands interested in creating a memorable consumer experience can use interactive marketing strategies and sponsor sporting events to gain attention and build brand recognition in the minds of consumers.
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