The Sons of Anarchy App Will Pitch You Sales Will You Watch TV
Omar Yusuf — October 21, 2011 — Tech
References: fxnetworks & gizmodo
The Sons of Anarchy application is a bold new advertising campaign intended to capitalize on the growing popularity of the eponymous TV series. For the uninitiated, SOA follows a sordid band of meth-dealing, cat-calling bikers operating around Northern California.
The new application, available of iOS devices and Androids, will start its campaign on November 1st with the premiere of the latest season of Sons of Anarchy. The thinking is simple, yet infectious: as Ron Perlman descends from his intimidating chopper, your smartphone will sync with the Sons of Anarchy app and allow you to order the bootcut Seven Jeans that he's rocking. You'll no longer be left to wish you were as cool as Perlman and his dastardly cohorts, you'll be able to buy all their apparel! Other features include exclusive footage, extended scenes and interviews with the cast -- the hope is to lure the loyal fanbase in with one-of-a-kind content and entice them with one-of-a-kind schwag.
The new application, available of iOS devices and Androids, will start its campaign on November 1st with the premiere of the latest season of Sons of Anarchy. The thinking is simple, yet infectious: as Ron Perlman descends from his intimidating chopper, your smartphone will sync with the Sons of Anarchy app and allow you to order the bootcut Seven Jeans that he's rocking. You'll no longer be left to wish you were as cool as Perlman and his dastardly cohorts, you'll be able to buy all their apparel! Other features include exclusive footage, extended scenes and interviews with the cast -- the hope is to lure the loyal fanbase in with one-of-a-kind content and entice them with one-of-a-kind schwag.
Trend Themes
1. Direct In-show Advertising - Opportunity for brands to integrate and showcase their products directly within TV shows or movies, creating a seamless shopping experience for viewers.
2. Synced Mobile Shopping - Using smartphone technology to synchronize with TV shows or movies, allowing viewers to instantly purchase products featured on-screen.
3. Exclusive Content Marketing - Creating unique and exclusive content, such as extended scenes and interviews, to engage and retain a loyal fanbase.
Industry Implications
1. Entertainment - Opportunity for TV show producers and movie studios to monetize their content through in-show advertising and synced shopping experiences.
2. Retail - Potential for retail brands to partner with TV shows or movies to showcase and sell their products directly to consumers during or after viewing.
3. Digital Advertising - Creating innovative ad campaigns that leverage synced mobile shopping and exclusive content to drive engagement and conversions.
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