Starbucks' Summer Menu Remix Lets Customers Remix Their Drinks
Katherine Pendrill — August 2, 2022 — Lifestyle
References: chewboom
The hottest days of summer are here and Starbucks is helping consumers cool off in a tasty way with its new Summer Menu Remix.
Starting this week, the Starbucks app will feature a Summer Menu Remix. This menu is designed to give consumers new ways to customize, or “remix” the brand's signature cold beverages. One of the new options is the Starbucks Pink Drink topped with Vanilla Sweet Cream Cold Foam. To achieve this custom creation, simply select the Starbucks Pink Drink, click “customize,” and then click “add cold foam” under the Toppings category. Another unique option is the Cold Brew with Lemonade, which can be made by selecting Cold Brew clicking “customize,” and then clicking “add lemonade” under the Lemonade category.
The Summer Menu Remix is available now for a limited time.
Image Credit: Starbucks
Starting this week, the Starbucks app will feature a Summer Menu Remix. This menu is designed to give consumers new ways to customize, or “remix” the brand's signature cold beverages. One of the new options is the Starbucks Pink Drink topped with Vanilla Sweet Cream Cold Foam. To achieve this custom creation, simply select the Starbucks Pink Drink, click “customize,” and then click “add cold foam” under the Toppings category. Another unique option is the Cold Brew with Lemonade, which can be made by selecting Cold Brew clicking “customize,” and then clicking “add lemonade” under the Lemonade category.
The Summer Menu Remix is available now for a limited time.
Image Credit: Starbucks
Trend Themes
1. Customizable Drink Menus - Opportunity for coffee shop businesses to offer more options for customers to personalize their beverages.
2. Mobile App Menu Features - Opportunity for app developers to integrate customizable menu features and increase user engagement.
3. Limited-time Menu Offerings - Opportunity for businesses to create a sense of urgency and excitement around exclusive menu items.
Industry Implications
1. Food and Beverage - Businesses in this industry can create innovative customizable menu options to meet changing consumer preferences.
2. Mobile App Development - Companies in mobile app development can assist businesses in developing mobile apps with customizable features for their menus.
3. Marketing and Advertising - Marketing firms can help businesses create buzz around limited-time menu offerings through creative campaigns and social media strategies.
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