The Sonic Red, White & Blue Slush Float Has an Americana Vibe
Michael Hemsworth — June 5, 2020 — Lifestyle
References: sonicdrivein & chewboom
The Sonic Red, White & Blue Slush Float is a new summertime refreshment from the QSR brand that will offer consumers a way to keep cool in the heat and celebrate the Fourth of July. The drink is achieved with a mix of Blue Raspberry Slush that has been topped with a layer of ice cream before being finished with a Fruit Strawberry Slush layer. These ingredients work together to create a tasty flavor profile, while also making it a patriotic option for patrons to pick up.
The Sonic Red, White & Blue Slush Float will be available at participating locations nationwide for a limited time only between June 29 and August 2, 2020.
Image Credit: Sonic / Chew Boom
The Sonic Red, White & Blue Slush Float will be available at participating locations nationwide for a limited time only between June 29 and August 2, 2020.
Image Credit: Sonic / Chew Boom
Trend Themes
1. Patriotic Refreshments - Opportunity for food and beverage companies to offer special limited-time products that celebrate national holidays and create a sense of nostalgia and patriotism.
2. Layered Slush Floats - Opportunity for QSR and dessert businesses to experiment with layered slush floats, combining different flavors and textures to create unique taste experiences.
3. Seasonal Limited-time Offerings - Opportunity for restaurants and food chains to generate excitement and increase foot traffic by offering seasonal limited-time products that cater to specific holidays or events.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create and market innovative products that cater to specific holidays and events, boosting sales and customer engagement.
2. Quick-service Restaurants - Opportunity for QSRs to differentiate themselves and attract customers by offering unique and seasonal limited-time products that create buzz and drive sales.
3. Dessert Industry - Opportunity for dessert-focused businesses to tap into the trend of layered slush floats, offering creative and indulgent options that appeal to consumers' taste preferences.
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