SodaStream's 'Love is Love' Bottles Portray Same-Sex Families
Laura McQuarrie — June 21, 2018 — Lifestyle
References: sodastreampride & prnewswire
SodaStream is celebrating Pride Month in June with the release of a limited-edition soda set by the name of 'Love is Love.' Two different bottle sets have been created, with secondary packaging that resembles a home. On the inside of the package consumers will discover three bottles, which depict a same-sex couple and a child.
For the promotion of these collectible soda sets, SodaStream created a video that depicts a man and woman spending a day at the park with two young girls. Finally, the characters go home, showing the man and woman part ways to return to their respective households and same-sex spouses, which further helps to emphasize the Love is Love campaign message that "home is where your love is."
The limited-edition SodaStream bottles are exclusively being sold online for about $25 each.
For the promotion of these collectible soda sets, SodaStream created a video that depicts a man and woman spending a day at the park with two young girls. Finally, the characters go home, showing the man and woman part ways to return to their respective households and same-sex spouses, which further helps to emphasize the Love is Love campaign message that "home is where your love is."
The limited-edition SodaStream bottles are exclusively being sold online for about $25 each.
Trend Themes
1. Pride-celebrating Soda Sets - There is a trend of companies releasing limited-edition soda sets to celebrate Pride Month and support LGBTQ+ rights.
2. Same-sex Family Representation - There is a trend of including same-sex families in advertising and product packaging to promote inclusivity and diversity.
3. Promotion of Love Is Love Campaign - There is a trend of creating promotional videos that highlight the message of love and inclusivity in marketing campaigns.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of releasing limited-edition soda sets that cater to specific occasions or causes, such as Pride Month.
2. Advertising and Marketing Industry - The advertising and marketing industry can take advantage of the trend of including diverse family representations in campaigns to connect with a wider audience and promote inclusivity.
3. E-commerce Industry - The e-commerce industry can benefit from the trend of selling exclusive products online, such as limited-edition soda sets, to reach a global customer base.
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