Corporate Retailers Embrace Facebook, MySpace and YouTube
TopDog — March 30, 2009 — Pop Culture
References: readwriteweb
Social networking is becoming a mainstream device for retailers. It is widely understood that consumers are increasingly utilizing the Internet to hang out with friends, blog and keep up with the latest products. This has spawned corporate retailers to use social media as an advertising platform far more extensively than rudimentary ‘one way’ communication methods.
By necessity, corporate retailers are getting more involved on the front line of social media. Although in some cases they seem to lack the necessary tools, proficiency or budget to completely envelop the social media market, the lure of direct consumer communication will continue to grow.
By necessity, corporate retailers are getting more involved on the front line of social media. Although in some cases they seem to lack the necessary tools, proficiency or budget to completely envelop the social media market, the lure of direct consumer communication will continue to grow.
Trend Themes
1. Direct Consumer Communication - As social media becomes more popular, corporate retailers are embracing direct consumer communication to build stronger relationships and gain valuable insights.
2. Social Media Advertising - Corporate retailers are utilizing social media platforms like Facebook, MySpace, and YouTube as advertising platforms to reach a wider audience and increase brand awareness.
3. Integration of E-commerce and Social Media - There is a growing trend of corporate retailers integrating e-commerce functionalities into social media platforms, allowing users to make purchases without leaving the social media platform.
Industry Implications
1. Retail - The retail industry has the opportunity to leverage social media for direct consumer communication and advertising to stay competitive in the digital age.
2. Advertising - The advertising industry can tap into the growing trend of social media advertising, helping corporate retailers reach their target audience more effectively and drive sales.
3. E-commerce - The e-commerce industry can explore the integration of e-commerce functionalities into social media platforms, providing a seamless shopping experience for consumers and driving online sales.
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