The SocialRadar App Uses Social Media to Tell You About Those Around You
Rahul Kalvapalle — March 18, 2014 — Tech
References: socialradar & gizmag
'SocialRadar' is an app that provides real-time information about the people around you. The app connects to the user's Facebook, Twitter, Google+, LinkedIn, Instagram and Foursquare accounts and pools data about their whereabouts and recent activities. SocialRadar then tells its users if any of their social media contacts or connections are nearby, how the user might know them and what those people have been up to.
SocialRadar works on the premise that a user can walk into a bar or other social setting and use the app to find out information about people nearby. The home screen provides an overview of how many people are close-by and how many of them are friends or connections. Users have the option to alter their visibility settings and also select distance ranges within which the app can provide information about people.
SocialRadar is available for free on iOS, with Android and Google Glass versions in the pipeline. According to SocialRadar's President and CEO Michael Chasen, the app "will be commonplace and on everyone's smartphone within 3-5 years."
SocialRadar works on the premise that a user can walk into a bar or other social setting and use the app to find out information about people nearby. The home screen provides an overview of how many people are close-by and how many of them are friends or connections. Users have the option to alter their visibility settings and also select distance ranges within which the app can provide information about people.
SocialRadar is available for free on iOS, with Android and Google Glass versions in the pipeline. According to SocialRadar's President and CEO Michael Chasen, the app "will be commonplace and on everyone's smartphone within 3-5 years."
Trend Themes
1. Real-time Social Apps - Real-time social apps that utilize a user's social media profiles to provide information about their surroundings can disrupt the way people interact in social settings.
2. Location-based Marketing - Location-based marketing can be revolutionized by the use of real-time social apps like SocialRadar to provide targeted advertising and promotional offers to people based on their location and social media activity.
3. Privacy Protection Technologies - With the increasing use of real-time social apps, there will be a need for advanced privacy protection technologies that allow users to control the information being shared about them and their activities.
Industry Implications
1. Social Media - Social media companies can integrate their platforms with real-time social apps to offer users a more comprehensive social experience.
2. Location-based Services - Location-based services industry can partner with real-time social apps like SocialRadar to develop targeted advertising and promotional campaigns based on a user's location and social media activity.
3. Cybersecurity - Cybersecurity companies can develop advanced privacy protection technologies to ensure the safety of user data in real-time social apps.
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