The Socialnomics 'Social Media Revolution 3' Video Tells All
Jamie Danielle Munro — June 29, 2011 — Pop Culture
References: socialnomics.net & digitalbuzzblog
The newest Socialnomics 'Social Media Revolution 3' video describes just how much of an impact social media is having on contemporary society. With YouTube, Twitter and Facebook dominating the online environment, people can't help but be affected by these dramatic changes.
A few quick facts from the video go as follows: 95% of companies recruit using LinkedIn, Facebook has the number one online traffic per day surpassing Google, and Over 50% of the world's population is under 30 and using social media to communicate. These are just a few facts that demonstrate how significant these developments are on the way people now interact and operate. Now those are some serious facts.
Implications - Businesses must be aware of this changing social climate and respond accordingly. In order to keep up with the social media revolution, marketing, products and company tactics must adjust to fit these transformations.
A few quick facts from the video go as follows: 95% of companies recruit using LinkedIn, Facebook has the number one online traffic per day surpassing Google, and Over 50% of the world's population is under 30 and using social media to communicate. These are just a few facts that demonstrate how significant these developments are on the way people now interact and operate. Now those are some serious facts.
Implications - Businesses must be aware of this changing social climate and respond accordingly. In order to keep up with the social media revolution, marketing, products and company tactics must adjust to fit these transformations.
Trend Themes
1. Social Media Impact - Opportunity for businesses to leverage social media platforms to reach and engage with consumers.
2. Online Recruitment - Companies can tap into the power of social media platforms like LinkedIn for effective recruitment strategies.
3. Youth as Digital Consumers - Youth's reliance on social media presents opportunities for businesses to tailor their products and marketing efforts to this demographic.
Industry Implications
1. Marketing - Disruptive innovation opportunity: Integrating social media marketing strategies to connect with the target audience and drive engagement.
2. Human Resources - Disruptive innovation opportunity: Revolutionizing recruitment processes by leveraging the reach and accessibility of social media platforms.
3. Consumer Goods - Disruptive innovation opportunity: Creating products and services that cater to the preferences and consumption habits of young digital consumers.
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