3Luxe Luxury E-Catalogue
Jacqueline Zenn — October 9, 2007 — Pop Culture
References: 3luxe & jacquelinezenn.wordpress
There are a lot of social shopping and recommendation engines popping up now, but unlike the others, 3Luxe is special, simple, and streamlined. 3Luxe aims to separate the wheat from the chaff and to simplify shopping by presenting the best three items in each of their product categories (which range from designer handbags to motorcycles to laptops, so there really is something for everyone). There is even a high end travel section, which is definitely a departure from the majority of shopping sites.
The founders of 3Luxe created it because many search engines, even the ones dedicated to shopping, deliver an overwhelming number of results - and well, sometimes, you just want to know which item is the best. After all, we don't all have time to do tons of research for everything we buy, so 3Luxe does it for you.
So how do products get listed?
According to their website, “At 3LUXE, we do the research for you and we limit our results to the three things that we identify as the “Best Ofs†in each category. If you're looking for the “Best Of†digital cameras, we give you the three best options, not millions of search results. And while our reviews are certainly subjective (we have real people actually researching the products, not algorithms), they are also completely objective in that no one can buy their way onto the list.â€
Think of this site at the Neiman Marcus or the Bergdorf Goodman of shopping websites - only the finest brands and products are featured, and clearly, the focus is on luxury.
The founders of 3Luxe created it because many search engines, even the ones dedicated to shopping, deliver an overwhelming number of results - and well, sometimes, you just want to know which item is the best. After all, we don't all have time to do tons of research for everything we buy, so 3Luxe does it for you.
So how do products get listed?
According to their website, “At 3LUXE, we do the research for you and we limit our results to the three things that we identify as the “Best Ofs†in each category. If you're looking for the “Best Of†digital cameras, we give you the three best options, not millions of search results. And while our reviews are certainly subjective (we have real people actually researching the products, not algorithms), they are also completely objective in that no one can buy their way onto the list.â€
Think of this site at the Neiman Marcus or the Bergdorf Goodman of shopping websites - only the finest brands and products are featured, and clearly, the focus is on luxury.
Trend Themes
1. Social Shopping - Opportunity for disruptive innovation in creating social shopping platforms that simplify the shopping experience by delivering curated, high-quality products.
2. Recommendation Engines - Opportunity for disruptive innovation in developing advanced recommendation engines that provide personalized and accurate product recommendations based on user preferences and buying behavior.
3. Streamlined Shopping - Opportunity for disruptive innovation in creating streamlined shopping platforms that present a limited number of top-rated products in each category, helping users make quick and informed purchasing decisions.
Industry Implications
1. E-commerce - Opportunity for disruptive innovation in the e-commerce industry by incorporating social shopping features and implementing advanced recommendation engines to enhance the shopping experience.
2. Luxury Goods - Opportunity for disruptive innovation in the luxury goods industry by creating specialized platforms that exclusively feature high-end brands and products, catering to affluent consumers.
3. Travel - Opportunity for disruptive innovation in the travel industry by offering curated and high-end travel experiences and services through online platforms, targeting luxury travelers.
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