This Infographic Lists Social Media Features You Should Know
Alyson Wyers — July 27, 2015 — Social Media
References: salesforce & designtaxi
This infographic lists some social media features you probably didn't know about from popular platforms. Created by Salesforce, 'Hidden Features for Facebook, Google+, Twitter, & LinkedIn' looks at the social media features you should know about.
For example, the average Twitter user is probably unaware that they can tag people in photos. On Twitter you can also mute accounts so updates don't appear on your newsfeed, but you don't have to unfollow them.
On Facebook, you can access quick stats, save articles to read for later and do a wide variety of stuff with pages.
For those who use Google+, you can share you circles with other people.
LinkedIn users can send a message to people they aren't connected with, add private notes about the relationships you maintain and create a showcase page (which is helpful for company pages).
For example, the average Twitter user is probably unaware that they can tag people in photos. On Twitter you can also mute accounts so updates don't appear on your newsfeed, but you don't have to unfollow them.
On Facebook, you can access quick stats, save articles to read for later and do a wide variety of stuff with pages.
For those who use Google+, you can share you circles with other people.
LinkedIn users can send a message to people they aren't connected with, add private notes about the relationships you maintain and create a showcase page (which is helpful for company pages).
Trend Themes
1. Hidden Social Media Features - Exploring the undiscovered algorithms of social media platforms could open up new, previously untapped avenues for engagement, and offer opportunities for innovative targeting and messaging strategies.
2. Social Media Data Analytics - With an increasing array of platform features, businesses need to leverage data analytics to gain insights into their target audiences and utilize these secrets to create hyper-targeted content and campaigns.
3. Social Media Privacy Tools - Bringing more awareness to often overlooked privacy features within social networks and taking advantage of the features available today may result in a potential avenue of market differentiation.
Industry Implications
1. Social Media Marketing - Awareness of lesser-known capabilities hidden within social media platforms can lead to new and powerful marketing techniques that can be harnessed to reach niche demographics with greater ease.
2. Digital Advertising - By utilizing and enhancing data analytics insights on untapped social media features, digital advertisers can create more effective targeting strategies.
3. Cybersecurity - Promoting privacy within social media platforms by raising consumer awareness of available tools that improve protection can be a proactive initiative in strengthening a brand's reputation and improving consumer loyalty.
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