Learn What Not to Do from This List of 2013 Social Media Fails
Laura McQuarrie — December 14, 2013 — Marketing
References: searchenginejournal & wearesocialmedia.gr
Search Engine Journal put together a list of top five social media fails from 2013. As much as it’s important to learn how to best use social networking sites, it’s also valuable to learn from the mistakes of others and avoid the same blunders. We are all human and mistakes are bound to happen from time to time, but they can be costly — sometimes enough for someone to lose their job or cause a company to lose customers and money. To avoid blunders like these, at the end of each example, Search Engine Journal provides a lesson that can be learned from each misstep.
The list of five social media fails includes lessons like: be sparing with automated tweets, always double check what you’re sending out and have secure passwords. The offenders on this list are well-known companies with huge followings on social media, but the same principles apply for individuals and small businesses.
The list of five social media fails includes lessons like: be sparing with automated tweets, always double check what you’re sending out and have secure passwords. The offenders on this list are well-known companies with huge followings on social media, but the same principles apply for individuals and small businesses.
Trend Themes
1. Social Media Fail Lessons - Learning from past social media fails can prevent companies from losing customers or money.
2. Automated Tweeting - Companies should use sparingly automated tweets to avoid causing offense or harm.
3. Secure Passwords - Having secure passwords can prevent hackers from crashing a company's social media account.
Industry Implications
1. Social Media Management - Social media management industries can teach companies how to avoid social media fails.
2. Online Security - Online security industries can provide companies with tools for a more secure social media presence.
3. Digital Marketing - Digital marketing industries can teach companies to strategically use social media to avoid social media fails.
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