Facebook is Introducing a Shopping Section to Connect Users with Brands
Cadhla Gray — November 9, 2015 — Tech
Social media e-commerce is emerging as the business of the future, connecting brands personally to people through platforms like Facebook. The social media giant has been making the move to e-commerce for a while now, however, with a new program they are introducing to select users, they will be finalizing this shift. Facebook is adding a shopping section that's directly integrated in its home page layout and takes active users to a brand's products without even switching sites.
Since so many people have shifted from computer to mobile use, brands are partnering with Facebook to do the same. The shop section will allow 'Pages' to have a wider array of products and eventually provide the option to "buy" through Facebook without traveling to the retailer sites, which take longer to load. Social media e-commerce is faster and more accessible, reducing drop off rate and increasing sales.
Since so many people have shifted from computer to mobile use, brands are partnering with Facebook to do the same. The shop section will allow 'Pages' to have a wider array of products and eventually provide the option to "buy" through Facebook without traveling to the retailer sites, which take longer to load. Social media e-commerce is faster and more accessible, reducing drop off rate and increasing sales.
Trend Themes
1. Social Media E-commerce - Disruptive innovation opportunity: Brands can leverage social media platforms to directly connect with consumers and facilitate faster and more accessible e-commerce experiences.
2. Mobile Shopping - Disruptive innovation opportunity: Brands can partner with social media platforms like Facebook to tap into the growing trend of mobile shopping and provide a seamless buying experience for users.
3. Integrated Shopping Experience - Disruptive innovation opportunity: Social media giants like Facebook can integrate shopping sections directly into their platforms, eliminating the need for users to switch sites and improving convenience.
Industry Implications
1. Retail - Disruptive innovation opportunity: Retailers can embrace social media e-commerce to expand their customer reach and boost online sales.
2. Technology - Disruptive innovation opportunity: Technology companies can develop tools and solutions to enhance the integration of e-commerce features into social media platforms.
3. Digital Marketing - Disruptive innovation opportunity: Digital marketing agencies can help brands optimize their social media e-commerce strategies and maximize their online visibility and sales.
5
Score
Popularity
Activity
Freshness
