Australian World Cup Qualifier Ads Showcase Japan's Training
Tisah Tucknott — June 4, 2009 — Marketing
References: digitalbuzzblog
It seems as though the Socceroos Australian World Cup Qualifier Advertisements have really started to take off. One ad features the national Japanese soccer team and their extreme training strategies.
The advertisement showcases the team's incredible heading and kicking skills as the Japanese soccer players practice hitting and breaking their fragile potted targets.
Implications - The training regime of a professional athlete will definitely intrigue the mind of the average Joe. By toying with the curiosity of an adoring fan or aspiring player, advertisers can create buzzes around specific players, teams and even large competitions. Seeing how some of the best in the world practice will have the entire audience wanting to see more.
The advertisement showcases the team's incredible heading and kicking skills as the Japanese soccer players practice hitting and breaking their fragile potted targets.
Implications - The training regime of a professional athlete will definitely intrigue the mind of the average Joe. By toying with the curiosity of an adoring fan or aspiring player, advertisers can create buzzes around specific players, teams and even large competitions. Seeing how some of the best in the world practice will have the entire audience wanting to see more.
Trend Themes
1. Extreme Training Strategies - There is a trend of showcasing extreme training strategies in sports advertisements, which engages and intrigues viewers.
2. Curiosity-driven Advertising - Advertisers are using the curiosity of fans and aspiring players to create buzz and interest around specific players, teams, and competitions.
3. Showcasing Professional Practice - The practice routines of professional athletes are being highlighted in commercials to captivate and inspire the audience.
Industry Implications
1. Sports Apparel - The sports apparel industry can leverage the trend of extreme training strategies to promote performance-enhancing gear.
2. Sports Equipment - The sports equipment industry can capitalize on the curiosity-driven advertising trend to promote innovative training tools and gadgets.
3. Athletic Training Programs - The athletic training programs industry can tap into the trend of showcasing professional practice to attract aspiring players and enthusiasts looking to level up their skills.
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