Dr Bronner's 'Heal Earth!' Packaging Addresses Climate Change
Laura McQuarrie — March 11, 2020 — Eco
References: drbronner & cosmeticsbusiness
Dr Bronner's is known for its text-heavy castile liquid soap labels that not only share the many uses of its versatile products but also the Moral ABC according to brand founder Emanuel Heilbronner. For 2020, the personal care brand is introducing limited-edition Heal Earth! labels that bring awareness to climate change. According to the brand, the new soap label has "messaging that educates consumers about regenerative organic agriculture and explains why the shift to this form of agriculture is imperative to improving and ensuring soil health, animal welfare and fair labour and is necessary to holistically replace factory farming and mitigate climate change."
As part of its commitment to the environment, Dr Bronner's is also supporting the Plastics Free Ballot Initiative.
Image Credit: Dr Bronner's
As part of its commitment to the environment, Dr Bronner's is also supporting the Plastics Free Ballot Initiative.
Image Credit: Dr Bronner's
Trend Themes
1. Climate Change Awareness - Opportunity for brands to use packaging as a platform to educate consumers about climate change and sustainable agriculture.
2. Regenerative Organic Agriculture - The rise of regenerative organic agriculture presents opportunities for brands to promote sustainable farming practices on their product labels.
3. Consumer Education Through Packaging - Brands can leverage soap labels and packaging design as a means to educate consumers about important social and environmental issues.
Industry Implications
1. Personal Care - Personal care brands can utilize packaging design to raise awareness about climate change and highlight their commitment to sustainable practices.
2. Sustainable Agriculture - The sustainable agriculture industry can benefit from innovative packaging solutions that showcase the importance of regenerative organic farming.
3. Packaging Design - The packaging design industry has the opportunity to create impactful labels that educate consumers and promote social and environmental responsibility.
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