Dr. Bronner's Created Bar Soap Infused with the Scent of Marijuana
Laura McQuarrie — November 30, 2020 — Eco
References: sunandearth.org & adweek
For years, people have been using Dr. Bronner's pure castile bar soap in scents like peppermint, lavender and citrus, and the brand recently created extremely limited-edition cannabis soaps in support of the Sun+Earth organization. The brand revisited its classic bar soap formula as a terpene-infused version to mark the kickoff of Sun+Earth Certified’s crowdfunding campaign to support farmers who cultivate cannabis and hemp outdoors using natural farming methods.
Early supporters of the campaign had the chance to snag a limited-edition bundle from Dr. Bronner's that includes its exclusive bar soap that smells like fresh marijuana. With the initiative, the brand is on a mission to bring awareness to the use of chemicals and pesticides across the cannabis industry.
As part of the crowdfunding campaign, Sun+Earth is also offering apparel and pieces of art as perks.
Image Credit: Dr. Bronner's
Early supporters of the campaign had the chance to snag a limited-edition bundle from Dr. Bronner's that includes its exclusive bar soap that smells like fresh marijuana. With the initiative, the brand is on a mission to bring awareness to the use of chemicals and pesticides across the cannabis industry.
As part of the crowdfunding campaign, Sun+Earth is also offering apparel and pieces of art as perks.
Image Credit: Dr. Bronner's
Trend Themes
1. Cannabis-infused Beauty Products - The use of cannabis and hemp in beauty products is becoming increasingly popular, creating an opportunity for companies to innovate and introduce new offerings that incorporate these ingredients.
2. Natural Farming Methods - The shift towards natural farming methods is gaining momentum, presenting an opportunity for companies to integrate sustainable practices into their supply chain and production processes.
3. Limited-edition Products - The popularity of limited-edition products is on the rise, with consumers eager to purchase exclusive items that are only available for a short time, creating a potential opportunity for companies to leverage this trend.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the demand for cannabis-infused products, attract environmentally-conscious customers by incorporating sustainable farming methods and utilizing limited-edition promotions.
2. Agriculture - The shift towards organic, sustainable farming methods presents an opportunity for companies to adopt new technologies that improve farming efficiency and quality, and help meet the growing demand for natural products.
3. Art and Fashion - Industries such as art and fashion can partner with sustainable organizations to support their causes, and offer limited-edition products or perks to raise awareness and sales.
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