This Snuggle Ad Shows the Fabric Softener Mascot Singing
Riley von Niessen — February 16, 2017 — Marketing
In celebration of Valentine's Day, a new Snuggle ad was debuted. The brand's teddy bear mascot introduces the commercial with a slew of illuminated hearts and then begins to sing all the romantic classics that he can.
The first is Bill Medley and Jennifer Warne’s 'I’ve Had the Time of My Life,' which is sung by the bear as it stands under a bright spotlight and sways its furry little body to the beat. Next, it goes on to sing Minnie Riperton’s 'Lovin’ You.'
While the mascot belts out these classics, images showing pure love surround it, such as a photo of Barack Obama and Joe Biden laughing together. With this new Snuggle ad, the fabric softener brand entices consumers by putting on a hilarious show that they don't want to look away from.
The first is Bill Medley and Jennifer Warne’s 'I’ve Had the Time of My Life,' which is sung by the bear as it stands under a bright spotlight and sways its furry little body to the beat. Next, it goes on to sing Minnie Riperton’s 'Lovin’ You.'
While the mascot belts out these classics, images showing pure love surround it, such as a photo of Barack Obama and Joe Biden laughing together. With this new Snuggle ad, the fabric softener brand entices consumers by putting on a hilarious show that they don't want to look away from.
Trend Themes
1. Valentine's Day Advertising - Opportunity for brands to create captivating, romantic ads that engage consumers during the Valentine's Day season.
2. Animated Mascot Marketing - Using animated mascots to entertain and capture the attention of consumers in advertising campaigns.
3. Nostalgic Branding - Brands incorporating nostalgic elements, such as classic songs, to create emotional connections with consumers.
Industry Implications
1. Fabric Softener - Opportunity for fabric softener brands to create entertaining and memorable ads that differentiate their products.
2. Music Streaming - Opportunity for music streaming platforms to collaborate with brands in creating customized playlists for their ads.
3. Marketing and Advertising - Opportunity for marketing agencies to develop creative campaigns that elicit emotional responses from consumers.
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