IHOP's 'Fluffy the Snowman Pancakes' Offer a Festive Treat for Kids
Laura McQuarrie — November 24, 2017 — Lifestyle
References: ihop & brandeating
This holiday season, IHOP is adding 'Fluffy the Snowman Pancakes' to its menu, which serves as a fun and festive kid-friendly dish for the season. While two differently sized buttermilk pancake rounds form the head and body of the snowman, Fluffy is adorned with charming details like chocolate chip buttons, a bacon scarf, a strawberry nose and whipped cream snow at his base.
For many QSR restaurants, the holidays are a time of year to tap into nostalgia and the joyful spirit of the season. Although the simple ingredients used in the making of the festive pancakes can be found on several other IHOP menu items, the presentation of the plate is a large part of what will drive consumers to make a special trip to the chain around Christmastime.
As part of its holiday menu, IHOP is also introducing new seasonal beverages like Gingerbread Hot Chocolate, which would pair well with this festive pancake treat.
For many QSR restaurants, the holidays are a time of year to tap into nostalgia and the joyful spirit of the season. Although the simple ingredients used in the making of the festive pancakes can be found on several other IHOP menu items, the presentation of the plate is a large part of what will drive consumers to make a special trip to the chain around Christmastime.
As part of its holiday menu, IHOP is also introducing new seasonal beverages like Gingerbread Hot Chocolate, which would pair well with this festive pancake treat.
Trend Themes
1. Festive Food Presentations - Creating visually appealing and seasonal food presentations can drive consumer interest and increase holiday sales.
2. Seasonal Menu Items - Introducing new, limited-time seasonal menu items can tap into consumer nostalgia and promote repeat visits during the holiday season.
3. Kid-friendly Offerings - Offering fun and festive dishes catering to children can attract families and promote a positive dining experience.
Industry Implications
1. Quick Service Restaurants - QSR restaurants can increase holiday sales by introducing limited-time, visually appealing seasonal menu items.
2. Food and Beverage - Incorporating festive and visually appealing food and beverage offerings can increase sales during the holiday season.
3. Hospitality - Providing a positive and memorable experience for families with kid-friendly offerings can drive customer loyalty and advocacy.
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