'Snow White Under Armour' Mixes Fairy Tales and Functionality
Courtney Scharf — June 18, 2012 — Unique
References: etsy & holykaw.alltop
A huge deviation from typical running gear, the Snow White Under Armour costume by Etsy user Helen McCarty is a nostalgic way to get ready to run.
Handmade and almost exactly resembling the original costume that inspired it, this Snow White gear is made of heat-sensitive Under Armour material and is ready to accompany wearer's on whatever athletic adventures they may embark on. Colored in the iconic fairy tale scheme, albeit with a bit more sheen, this costume lets princesses get down and dirty without allowing delicate outfits to get in the way.
The custom-made creation is a little bit more expensive than your average workout ensemble, but with the amount of fun this could inject in to an average run, it just might be worth the $149 price tag.
Handmade and almost exactly resembling the original costume that inspired it, this Snow White gear is made of heat-sensitive Under Armour material and is ready to accompany wearer's on whatever athletic adventures they may embark on. Colored in the iconic fairy tale scheme, albeit with a bit more sheen, this costume lets princesses get down and dirty without allowing delicate outfits to get in the way.
The custom-made creation is a little bit more expensive than your average workout ensemble, but with the amount of fun this could inject in to an average run, it just might be worth the $149 price tag.
Trend Themes
1. Princess-inspired Athletic Gear - Athletic gear embracing fairy tales to make exercising enjoyable.
2. Handmade Sports Costumes - Customized sports apparel with the look and feel of fictional characters.
3. Heat-sensitive Workout Attire - Athletic wear that changes color with heat for trendy and unique exercise experience.
Industry Implications
1. Sportswear Industry - Innovation and differentiation in the athleisure wear industry.
2. Cosplay Industry - Opportunity for cosplayers to exercise and stay active in full costume with specialized sports wear.
3. Themed Races Industry - Creating athletic events that encourage and cater to the cosplay and fandom communities.
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