Overstock.com Recently Opened the Snoop Dogg Shop, the 'Snoopermarket'
Laura McQuarrie — August 2, 2013 — Pop Culture
Overstock.com recently opened the Snoop Dogg shop, or as it it better known, 'The Snoopermarket.' This collaboration makes favorite products chosen by Snoop and his family for sale online.
The commercial promoting this collaboration takes shoppers into Snoop Lion's "den," showing what products each member of his family has on their wish list. Since the Snoopermarket features items curated by his wife Shante and his three children, there is something for everyone. Shante's picks are mostly stylish home decor items, and as you might expect, many of Snoop Lion's picks are lion and hemp-themed. Of course there are more practical, family-friendly picks for the entire households as well, like barbecues, dog houses and accent rugs.
The commercial promoting this collaboration takes shoppers into Snoop Lion's "den," showing what products each member of his family has on their wish list. Since the Snoopermarket features items curated by his wife Shante and his three children, there is something for everyone. Shante's picks are mostly stylish home decor items, and as you might expect, many of Snoop Lion's picks are lion and hemp-themed. Of course there are more practical, family-friendly picks for the entire households as well, like barbecues, dog houses and accent rugs.
Trend Themes
1. Rapper-curated Online Shops - Disruptive innovation opportunity: Collaborating with popular musicians to curate and sell products online, targeting their fan base.
2. Celebrity-focused E-commerce - Disruptive innovation opportunity: Creating online shops that exclusively feature products selected by celebrities, catering to their fans' preferences.
3. Family-curated Product Collections - Disruptive innovation opportunity: Building online marketplaces where each member of a celebrity's family curates their own selection of products for sale.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Enhancing online shopping experiences by leveraging the influence of celebrities to curate and promote products.
2. Home Decor - Disruptive innovation opportunity: Tapping into the popularity of celebrity-curated home decor items to create new trend-setting collections.
3. Consumer Goods - Disruptive innovation opportunity: Collaborating with celebrities to curate and sell a wide range of products that cater to different consumer preferences and trends.
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