Jeff Staple Released Sneaker NFTs for the Metaverse
Laura McQuarrie — May 11, 2021 — Fashion
Jeff Staple is making waves in the sneaker world yet again, this time with his first-ever collection of sneaker NFTs on RTFKT. There are three digital assets up for grabs, including a METAPIGEON K-MINUS listing with a physical version of the sneaker selling alongside it as long as there's stock available. There's also a purple, silver and gold METAPIGEON MK, also available in limited quantities alongside a physical shoe.
The digital sneaker collection also includes a limited-edition METAPIGEON, which exists as a virtual robotic pigeon in Decentraland.
In the early 2000s, Jeff Staple made waves in the sneaker world with his Staple x Nike SB Dunk “Pigeon” collaboration, and he is poised to shake up sneaker culture once again with his first virtual designs.
The digital sneaker collection also includes a limited-edition METAPIGEON, which exists as a virtual robotic pigeon in Decentraland.
In the early 2000s, Jeff Staple made waves in the sneaker world with his Staple x Nike SB Dunk “Pigeon” collaboration, and he is poised to shake up sneaker culture once again with his first virtual designs.
Trend Themes
1. Digital Sneaker Collectibles - The rise of NFTs and virtual sneakers creates an opportunity for brands to develop exclusive digital collectibles that appeal to a broader audience.
2. Blockchain-enabled Sneaker Retail - Blockchain technology can be used for product authentication, marketplace transparency and increased engagement among consumers.
3. Mixed-reality Sneaker Retail - Sneaker brands can take advantage of mixed reality to provide interactive and immersive experiences to customers in their stores or online.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can explore the potential of creating digital versions of their products to tap into the growing interest in NFTs and virtual collectibles.
2. Blockchain and Cryptocurrency - Blockchain and cryptocurrency companies can offer solutions for product authentication and marketplace transparency for digital collectibles.
3. Virtual and Augmented Reality - Virtual and augmented reality companies can partner with sneaker brands to create immersive retail experiences for customers either in-store or online.
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