FIT and Complex Collaborated on the Online 'Sneaker Essentials' Program
Laura McQuarrie — March 26, 2018 — Art & Design
References: sneakers.fitnyc.edu & prnewswire
The Fashion Institute of Technology (FIT) partnered with publication Complex to launch 'Sneaker Essentials,' an online course that covers the fundamentals of sneaker design.
The rise in sneaker culture has created a multi-billion dollar global sneaker industry, and this online program developed by Qubed Education gives aspiring designers the chance to learn its ins and outs—from manufacturing and marketing to retail and career opportunities. As Sarah Mullins, chair of the Accessories Design program at FIT, describes: "The sneaker industry today is booming on a global scale, with the market driven by Millennial demand. This program is designed to translate that passion for sneakers into real-world knowledge and skills that open doors to meaningful career pathways."
The online program takes the form of a six-course series that provides over 30 hours of instruction, led by a mix of faculty from FIT, editors from Complex, experts from renowned sneaker brands and other industry leaders.
The rise in sneaker culture has created a multi-billion dollar global sneaker industry, and this online program developed by Qubed Education gives aspiring designers the chance to learn its ins and outs—from manufacturing and marketing to retail and career opportunities. As Sarah Mullins, chair of the Accessories Design program at FIT, describes: "The sneaker industry today is booming on a global scale, with the market driven by Millennial demand. This program is designed to translate that passion for sneakers into real-world knowledge and skills that open doors to meaningful career pathways."
The online program takes the form of a six-course series that provides over 30 hours of instruction, led by a mix of faculty from FIT, editors from Complex, experts from renowned sneaker brands and other industry leaders.
Trend Themes
1. Online Learning - The rise of online learning platforms like 'Sneaker Essentials' presents disruptive innovation opportunities for education and training.
2. Sneaker Culture - The booming global sneaker industry offers opportunities for disruptive innovation in sneaker design, manufacturing, marketing, and retail.
3. Millennial Demand - The growing demand for sneakers among Millennials creates opportunities for disruptive innovation in product development and targeted marketing strategies.
Industry Implications
1. Education - The online course 'Sneaker Essentials' represents a disruptive innovation opportunity for the education industry to capitalize on increasing demand for specialized skills and knowledge in niche markets.
2. Fashion - The collaboration between FIT and Complex in launching 'Sneaker Essentials' showcases the potential for disruptive innovation in the fashion industry by combining sneaker culture and education to create unique learning experiences and marketable products.
3. Retail - The global sneaker industry's growth and popularity provide disruptive innovation opportunities for retailers to develop new strategies and experiences to engage Millennial customers and cater to their sneaker-related needs and preferences.
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