A New Snapchat Patent Will Use Image Recognition to Match Ads and Filters
Hayley McGlone — July 20, 2016 — Social Media
The new Snapchat patent describes technology that will use image recognition to match ads, coupons and filters specific to the objects in a photo. The patent filing used the example of the Empire State Building as the object recognized in the photo and then a suggested filter is a King Kong filter and title.
Snapchat already offers geotags that can be created for free by users, although brands have to pay for advertisement filters. Advertisers would be able to create sponsored filters based on object recognition. There is the potential for an automated auction system that would let companies compete to buy the advertising rights for certain objects for filters. If the patent is approved, it would further a brand's ability to connect to Millennial and Gen Z consumers through social media. The object recognition filters would also be interesting to Snapchat users, since they wouldn't be limited by location.
Snapchat already offers geotags that can be created for free by users, although brands have to pay for advertisement filters. Advertisers would be able to create sponsored filters based on object recognition. There is the potential for an automated auction system that would let companies compete to buy the advertising rights for certain objects for filters. If the patent is approved, it would further a brand's ability to connect to Millennial and Gen Z consumers through social media. The object recognition filters would also be interesting to Snapchat users, since they wouldn't be limited by location.
Trend Themes
1. Object Recognition Ads - The use of object recognition technology to match ads and filters to specific objects in photos produces an innovative opportunity for advertisers to create sponsored filters based on object recognition.
2. Automated Auction System - The potential for an automated auction system that would let companies compete to buy the advertising rights for certain objects for filters is an innovative opportunity that can drive revenue growth for businesses.
3. Limitless Filters - Object recognition filters offer a unique and limitless opportunity for Snapchat users to create filters that are not limited by location, creating innovative engagement opportunities for brands.
Industry Implications
1. Advertising - Object recognition technology is disrupting the advertising industry and offers an opportunity for businesses to reach millennial and Gen Z consumers.
2. Social Media - The integration of object recognition technology in social media platforms like Snapchat creates innovative engagement opportunities for brands and offers a unique experience for users.
3. Technology - Object recognition technology is disrupting the technology industry, creating new and innovative ways to engage consumers through social media platforms like Snapchat.
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