Threads Reintroduces its Fan-Favorite Tights Just in Time for Fall
Grace Mahas — September 19, 2022 — Fashion
References: yourthreads.co
Just in time for the anticipated cooler weather, Threads, the game-changing DTC hosiery brand known for making everyday fashion essentials more wearable and inclusive, its new Backseam Tights on September 28th. The Backseam Tights were created with both style and function in mind. With Threads' knitted backseams, the heel extends all the way up to the waist, creating a flattering elongated look that can be worn from day to night without compromising comfort.
“When I asked our customers what products they wanted for this Fall/Winter, backseam tights were the most talked about by far, but when we dug deeper and realized that most tights don’t have backseams that extend beyond the thigh, we knew we had to invent it ourselves,” explains Xenia Chen, Founder of Threads. “We’re excited to finally add our long-awaited new Backseam Tights to our customers’ top drawer!”
The Threads’ Waist-High Backseam Tights feature a soft waistband that holds up without digging in, a cotton gusset, a boarded foot, and a realistic leg length corresponding to size. Consumers can purchase the tights online for $20 USD.
“When I asked our customers what products they wanted for this Fall/Winter, backseam tights were the most talked about by far, but when we dug deeper and realized that most tights don’t have backseams that extend beyond the thigh, we knew we had to invent it ourselves,” explains Xenia Chen, Founder of Threads. “We’re excited to finally add our long-awaited new Backseam Tights to our customers’ top drawer!”
The Threads’ Waist-High Backseam Tights feature a soft waistband that holds up without digging in, a cotton gusset, a boarded foot, and a realistic leg length corresponding to size. Consumers can purchase the tights online for $20 USD.
Trend Themes
1. Inclusive Design - Threads is making everyday fashion essentials more wearable and inclusive with their new Waist-High Backseam Tights.
2. Comfortable Fashion - Threads' knitted backseams in their Waist-High Backseam Tights create a flattering elongated look from day to night without compromising comfort.
3. Customer-driven Product Development - Threads identified customer requests for backseam tights, and then went further to develop their Waist-High Backseam Tights to extend beyond the thigh for a unique product offering.
Industry Implications
1. Fashion - Threads is changing the game of fashion by introducing inclusive and comfortable products like their Waist-High Backseam Tights.
2. E-commerce - Consumers can easily purchase Threads' Waist-High Backseam Tights online for $20 USD, making e-commerce a valuable industry to distribute this product.
3. Textile Manufacturing - With their knitted backseams, Threads is paving the way for innovative manufacturing processes in the textile industry.
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