The New Arby's Sliders are Scaled-Down Versions of the Originals
Katherine Pendrill — March 22, 2016 — Lifestyle
References: arbys & businessinsider
Arby's recently rolled out a new line of snack-sized sandwiches to give consumers more options when it comes to eating on the go. While the chain is known for its popular meat-centric sandwiches, the hefty dishes are not made for portability. Now the brand offers handheld versions of its most popular menu items for those who want to take their meal to go.
The new Sliders menu consists of five snack-sized sandwiches made with popular Arby's toppings. In total, there are five varieties to choose from: Ham 'n Cheese, Roast Beef 'n Cheese, Corned Beef 'n Cheese, Crispy Chicken 'n Cheese and Jalapeño Roast Beef 'n Cheese. Because the sandwiches are made for maximum portability, each one comes in a tiny holding container that allows for mess-free snacking.
With an emphasis on meaty toppings and a price that hovers just over $1, the Sliders are likely to appeal to young male consumers looking for a hearty snack option.
The new Sliders menu consists of five snack-sized sandwiches made with popular Arby's toppings. In total, there are five varieties to choose from: Ham 'n Cheese, Roast Beef 'n Cheese, Corned Beef 'n Cheese, Crispy Chicken 'n Cheese and Jalapeño Roast Beef 'n Cheese. Because the sandwiches are made for maximum portability, each one comes in a tiny holding container that allows for mess-free snacking.
With an emphasis on meaty toppings and a price that hovers just over $1, the Sliders are likely to appeal to young male consumers looking for a hearty snack option.
Trend Themes
1. Portable Snack Foods - Opportunity for innovators in the food industry to create convenient and portable snack foods that still have high quality and protein-rich components.
2. Miniature Meal Options - Opportunity for fast food chains to offer more miniature versions of their popular meals that are more easily transportable and cheaper for the consumer.
3. Meat-centric Foods - Opportunity for food startups to work with more meat-based protein-rich ingredients and offer portable snack-sized options to appeal to younger consumers.
Industry Implications
1. Fast Food Chain Restaurants - Fast food chains can benefit from offering more miniature and portable versions of popular menu items to appeal to busy customers looking for convenient and satisfying snack options.
2. Food Packaging Companies - Food packaging companies can develop new and innovative designs to create more compact, convenient and eco-friendly containers for snack food products.
3. Meat Processing Companies - Opportunities for meat processing companies to create more snack-sized and portable meat-based products to meet the growing demand for high-quality animal protein, especially among young customers.
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