Can Cun Designs Mail-Friendly Branding for Ecological Nuts and Goodies
Meghan Young — April 1, 2015 — Lifestyle
References: postalsnacks & packagingoftheworld
The Postal Snacks packaging cleverly and creatively plays on the name of the brand. Reinforcing the idea that the company offers a variety of products that can be shipped all over the world, the design nevertheless is charming purely based on aesthetics alone. Great to display in the home, people will love receiving the ecological nuts and goodies for their taste as well as the Postal Snacks packaging.
Designed by Can Cun, the Postal Snacks packaging is also a unique way to give a gift. Instead of wrapping it or even accompanying it with a card, people can easily just write a personal message directly on them, which adds to the snail mail theme. It also speaks to consumers neverending love for all things beautifully vintage.
Designed by Can Cun, the Postal Snacks packaging is also a unique way to give a gift. Instead of wrapping it or even accompanying it with a card, people can easily just write a personal message directly on them, which adds to the snail mail theme. It also speaks to consumers neverending love for all things beautifully vintage.
Trend Themes
1. Eco-friendly Packaging - The Postal Snacks packaging demonstrates the trend of using eco-friendly materials and designs in packaging, presenting an opportunity for businesses to explore sustainable packaging solutions.
2. Personalization - The Postal Snacks packaging incorporates a personalization element by allowing users to write personal messages directly on the packaging, indicating a trend towards customizable and personalized packaging options.
3. Vintage Aesthetics - The Postal Snacks packaging showcases a vintage-inspired design, highlighting the trend of nostalgia and the popularity of retro aesthetics, providing businesses an opportunity to create products with vintage appeal.
Industry Implications
1. Food Packaging - The Postal Snacks packaging is specifically designed for nut and snack products, signaling an opportunity for innovation and disruption in the food packaging industry.
2. Gift Packaging - The unique gift-like nature of the Postal Snacks packaging suggests potential for disruption in the gift packaging industry, encouraging businesses to explore creative and unconventional packaging solutions.
3. Branding and Marketing - The Postal Snacks packaging showcases the importance of packaging in brand identity and marketing, indicating the need for businesses to invest in distinctive and visually appealing packaging to stand out in competitive markets.
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