Rice Krispies Treats is Sharing Accessible 'Love Notes' for Back to School
Laura McQuarrie — August 7, 2018 — Life-Stages
References: ricekrispies & prnewswire
Individually wrapped Rice Krispies Treats include a large white heart on which special messages can be written for kids and now, these panels are being made more inclusive with the introduction of accessible snack stickers.
Rice Krispies Treats' first-ever accessible Love Notes are being launched in the form of Braille stickers and re-recordable audio boxes, so that children who are blind or experience vision impairments may partake in the heartfelt snack ritual.
These special Love Notes were created in partnership with the National Federation of the Blind for the upcoming back-to-school season. Each sticker sheet includes uplifting phrases such as "You've Got This" and "Love You Lots." With the re-recordable audio box option, parents are able to share a 10-second message as a different way of offering their love and support.
Rice Krispies Treats' first-ever accessible Love Notes are being launched in the form of Braille stickers and re-recordable audio boxes, so that children who are blind or experience vision impairments may partake in the heartfelt snack ritual.
These special Love Notes were created in partnership with the National Federation of the Blind for the upcoming back-to-school season. Each sticker sheet includes uplifting phrases such as "You've Got This" and "Love You Lots." With the re-recordable audio box option, parents are able to share a 10-second message as a different way of offering their love and support.
Trend Themes
1. Accessible Snack Stickers - Creating inclusive experiences for customers who are blind or experience vision impairments to participate in snack rituals.
2. Re-recordable Audio Boxes - Providing customers with unique and customizable ways to share emotional connection with their loved ones.
3. Partnerships with Advocacy Groups - Joining forces with organizations for the benefit of underrepresented groups and increasing accessibility.
Industry Implications
1. Food and Beverage - Creating opportunities to increase inclusivity and connection for customers through unique food packaging and messages.
2. Non-profit - Developing partnerships and collaborations with advocacy groups to benefit underrepresented communities.
3. Retail and Consumer Goods - Incorporating innovative and inclusive features in product packaging to create a more personalized and emotionally impactful customer experience.
3.8
Score
Popularity
Activity
Freshness
