Red Lobster Created an Inspiring 'IncREDible Seafood Super Stadium'
Laura McQuarrie — January 31, 2019 — Lifestyle
References: twitter & guiltyeats
At this time of year, many people start gathering what they need to build impressive snack stadiums for the Super Bowl with their choice of dips, vegetables, chips, crackers and plenty other kinds of colorful, texture-rich finger foods. To inspire football fans with a soft spot for seafood, Red Lobster assembled an 'IncREDible Seafood Super Stadium' and is challenging fans to create and share their own football stadium snacks using the #RedLobsterSnackStadium on social media.
Red Lobster's own IncREDible Seafood Super Stadium features salad, biscuits, stacks of different kinds of shrimp, as well as two different kinds of dips.
To help people put together an elaborate snack stadium affordably and with ease, Red Lobster is offering 10% off of its To-Go orders with a special code just for the weekend of the Super Bowl.
Red Lobster's own IncREDible Seafood Super Stadium features salad, biscuits, stacks of different kinds of shrimp, as well as two different kinds of dips.
To help people put together an elaborate snack stadium affordably and with ease, Red Lobster is offering 10% off of its To-Go orders with a special code just for the weekend of the Super Bowl.
Trend Themes
1. Snack Stadiums - Creating elaborate snack stadiums for special events like the Super Bowl is becoming a popular trend among food enthusiasts.
2. Social Media Challenges - Encouraging customers to participate in challenges and share their creations on social media is a trend that businesses are using to increase engagement and brand awareness.
3. Affordable To-go Orders - Offering discounts or special deals on to-go orders during special events like the Super Bowl is a trend that restaurants are adopting to attract customers.
Industry Implications
1. Food and Beverage - Restaurants and food brands can capitalize on the trend of snack stadiums by creating DIY kits or offering special promotions for customers.
2. Social Media Marketing - Businesses can take advantage of the social media challenge trend by creating their own branded challenges to engage with their audience and generate user-generated content.
3. Takeout and Delivery Services - Restaurants and food delivery platforms can leverage the trend of affordable to-go orders during special events to attract new customers and increase sales.
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