This Snack Food Guide Suggests Beer Types to Serve with Kettle Brand Chips
Laura McQuarrie — April 26, 2016 — Lifestyle
References: kettlebrand
A visit to just about any bar makes it clear that potato chips and beer are a tried-and-true combination, but this snack food guide from Kettle Brand advises more nuanced pairings that will appeal to beer connoisseurs and foodies alike.
Kettle Brand makes a variety of chips like Spicy Thai, Honey Dijon and Sweet Onion. In order to help consumers appreciate each flavor to the fullest, a graphic was created in collaboration with The Beer Wench. As well as highlighting general beer types to go with each potato chip flavor, each suggestion includes an assortment of beer products to try. For instance, the brand's Backyard Barbecue chips are recommended alongside an American IPA like Bell's Two-Hearted Ale or Three Floyd's Alpha King.
This guide is the perfect way to capitalize on foodie culture, the craft beer movement and a new wave of exotic food and alcohol pairings.
Kettle Brand makes a variety of chips like Spicy Thai, Honey Dijon and Sweet Onion. In order to help consumers appreciate each flavor to the fullest, a graphic was created in collaboration with The Beer Wench. As well as highlighting general beer types to go with each potato chip flavor, each suggestion includes an assortment of beer products to try. For instance, the brand's Backyard Barbecue chips are recommended alongside an American IPA like Bell's Two-Hearted Ale or Three Floyd's Alpha King.
This guide is the perfect way to capitalize on foodie culture, the craft beer movement and a new wave of exotic food and alcohol pairings.
Trend Themes
1. Food and Beer Pairings - Opportunity to create unique flavor combinations and enhance the dining experience by suggesting specific beer types to go with different snack flavors.
2. Craft Beer Movement - Potential to tap into the growing craft beer market by creating collaborations and partnerships with chip and snack food brands.
3. Exotic Food and Alcohol Pairings - Expanding the range of food and drink pairings to include more adventurous and unique combinations, appealing to adventurous foodies and drink enthusiasts.
Industry Implications
1. Snack Food - Opportunity for chip and snack food brands to create partnerships with beer companies to offer specialized pairings.
2. Craft Beer - Potential for craft beer breweries to collaborate with chip brands and create limited edition flavors specifically designed to complement their beer offerings.
3. Food and Beverage Services - Opportunity for restaurants and bars to enhance their menu offerings by suggesting specific chip and beer pairings, adding value and creating a unique experience for customers.
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