The Newest M&M's Ad Mixes Humor With Suggestive Themes
Jana Pijak — July 27, 2015 — Marketing
References: adweek
The newest snack commercial by candy brand M&M's pushes boundaries with a suggestive theme that is executed in a humorous way. The ad begins with a husband who arrives home from work early to catch his wife in the act of eating candy in bed.
What seems like an act of indiscretion is actually revealed to be a snack break. The man's wife is caught red-handed with a red M&M, leaving him betrayed and hungry for dessert.
Appealing to millennial audiences, this suggestive snack commercial depicts its message with humor and shocking themes. This candy ad is not the first of its kind for M&M's, a food company that is known for its signature brand of tongue-in-cheek humor and daring marketing strategy.
What seems like an act of indiscretion is actually revealed to be a snack break. The man's wife is caught red-handed with a red M&M, leaving him betrayed and hungry for dessert.
Appealing to millennial audiences, this suggestive snack commercial depicts its message with humor and shocking themes. This candy ad is not the first of its kind for M&M's, a food company that is known for its signature brand of tongue-in-cheek humor and daring marketing strategy.
Trend Themes
1. Humorous Marketing - The trend of using humor in marketing campaigns creates opportunities for brands to engage with their target audience in a memorable and entertaining way.
2. Boundary-pushing Advertising - The trend of pushing boundaries in advertising allows brands to create buzz and stand out from the competition by taking risks and exploring controversial or suggestive themes.
3. Targeting Millennial Consumers - The trend of catering to millennial audiences opens up opportunities for brands to connect with this influential consumer group through relatable and attention-grabbing content.
Industry Implications
1. Candy and Snack Industry - There are disruptive innovation opportunities in the candy and snack industry for brands to create bold and daring marketing campaigns that resonate with consumers and drive sales.
2. Marketing and Advertising Industry - The use of humor and boundary-pushing themes in advertising presents disruptive innovation opportunities for marketing and advertising agencies to develop unique and attention-grabbing campaigns for their clients.
3. Food Industry - In the food industry, there are opportunities for brands to leverage provocative and humorous marketing strategies to capture the attention and loyalty of millennial consumers, who value authenticity and entertainment in their purchasing decisions.
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