Each M&M'S Messages Shares Uplifting Sentiments from Spokescandies
Laura McQuarrie — February 26, 2021 — Marketing
References: mms & prnewswire
M&M'S Messages are making a return with fun new pack designs that share words of encouragement and images of familiar M&M'S spokescandies. There are now 28 different M&M'S Messages packs and they share timely words that are meant to be shared. On some packs, there are simple sentiments like "Slay Girl" or others like "Have a great day pretending to do work," that appeal to adults who need a pick-me-up during a day of Zoom meetings and working from home.
It's no secret that some of the most powerful ways to connect with others are through food and music, and M&M'S is tapping into both. M&M'S Messages packs include codes that can be scanned to discover a curated Spotify playlist with corresponding messaging.
It's no secret that some of the most powerful ways to connect with others are through food and music, and M&M'S is tapping into both. M&M'S Messages packs include codes that can be scanned to discover a curated Spotify playlist with corresponding messaging.
Trend Themes
1. Motivational Food Packaging - There is an opportunity for other food products to create packaging with encouraging messages that can uplift and motivate consumers.
2. Curated Music Playlists - Creating curated playlists that are accessible through product packaging can be a way for companies to connect with consumers through music and enhance their brand experience.
3. Personalized Packaging - Customizing packaging with messages and imagery that resonate with target audiences can create a deeper emotional connection and set products apart from competitors.
Industry Implications
1. Snacks and Confectionery - Companies in the snacks and confectionery industry can utilize motivational packaging to appeal to consumers and differentiate their brands.
2. Music Streaming - Music streaming services can partner with food companies to offer curated playlists that are accessible through product packaging.
3. Marketing and Advertising - Marketing and advertising agencies can create personalized packaging and messaging for food products to create emotional connections with target audiences.
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