This Popitas Packaging Design Takes Cues from Comic Books and Pop Art
Laura McQuarrie — March 13, 2018 — Lifestyle
References: mararodriguez.es & thedieline
Mara Rodríguez designed vibrant snack bags for Popitas, a new snack brand in Costa Rica.
Drawing inspiration from the "pop" in Popitas, the style of the packaging was created in a pop art theme, introducing highly saturated colors and simplified graphics. Each bold flavor is represented by a different chromatic scheme, such as BBQ in red and Sea Salt in blue. The individual flavors also have their own distinctive hand-written lettering styles, each of which is paired with a taste adjective that is meant to entice consumers to try the products.
As well as boasting bright designs that will catch the eyes of children, the snack bags will also appeal to adults who are drawn in by the charm of nostalgia and enjoy reminiscing about the days of their own childhood.
Drawing inspiration from the "pop" in Popitas, the style of the packaging was created in a pop art theme, introducing highly saturated colors and simplified graphics. Each bold flavor is represented by a different chromatic scheme, such as BBQ in red and Sea Salt in blue. The individual flavors also have their own distinctive hand-written lettering styles, each of which is paired with a taste adjective that is meant to entice consumers to try the products.
As well as boasting bright designs that will catch the eyes of children, the snack bags will also appeal to adults who are drawn in by the charm of nostalgia and enjoy reminiscing about the days of their own childhood.
Trend Themes
1. Pop Art Packaging - Opportunity to incorporate vibrant colors and simplified graphics that evoke a sense of nostalgia and appeal to both children and adults.
2. Distinctive Lettering Styles - Chance to create unique hand-written lettering styles for each flavor, enhancing the overall branding and attracting consumer curiosity.
3. Nostalgic Branding - Potential to tap into consumers' fond memories of childhood by using nostalgic themes and designs in packaging.
Industry Implications
1. Snack Food - Snack brands can leverage pop art packaging and distinctive lettering styles to enhance product appeal and stand out in the market.
2. Graphic Design - Graphic designers can explore pop art themes and distinctive lettering styles to create eye-catching packaging designs for various brands.
3. Marketing and Advertising - Marketing professionals can use nostalgia-inspired branding to attract consumers and create a sense of emotional connection with the target audience.
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