The Smoking Kills Campaign Wants to Extinguish Your Habit
Alex Scott — March 6, 2010 — Lifestyle
References: coroflot & behance.net
I never really assumed anti-smoking ads were all that effective. Then I heard a startling statistic. In 2008 anti-smoking campaigns were cut in half because of lack of funding due to the recession. In that time period smoking levels actually increased, for the first time in eight years! After hearing that I now realize their effectiveness and will promote them anyway I can, especially campaigns like this Smoking kills Campaign.
Created by Syed M Bilal, the Smoking Kills Campaign illustrates that death is always looming over you when you go to light up. I especially like the caption "Tiil Death Do Us Apart".
Created by Syed M Bilal, the Smoking Kills Campaign illustrates that death is always looming over you when you go to light up. I especially like the caption "Tiil Death Do Us Apart".
Trend Themes
1. Anti-smoking Campaigns - There is an opportunity for disruptive innovation in creating more effective anti-smoking campaigns, possibly using new forms of media.
2. Reducing Smoking Rates - Opportunities exist to innovate new products and services that help reduce smoking rates and promote healthier lifestyles.
3. Smoking Cessation Programs - There is an opportunity to create more accessible, affordable, and personalized smoking cessation programs using technology and data analytics.
Industry Implications
1. Healthcare - The healthcare industry can take advantage of the opportunity to innovate new smoking cessation treatments and products.
2. Marketing and Advertising - Marketing and advertising industry can innovate more creative and effective anti-smoking campaigns using new channels and technologies.
3. Technology - The technology industry can create new tools and apps that help smokers quit and monitor their progress.
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