Flora's Smoked Garlic Plant B+tter is an Industry-First Flavor
Laura McQuarrie — September 4, 2024 — Lifestyle
Plant-based vegetable fat spread brand Flora is one of the food brands capitalizing on drop culture with its latest limited-edition launch, an exclusive Smoked Garlic Plant B+tter flavor. Like the other creamy Plant B+tter products form Flora, this limited release spreads and performs like traditional butter but without the dairy.
This industry-first Smoked Garlic flavor taps into the UK's love of garlic and it's set to launch at the end of September with the potential to become a permanent addition to the lineup.
According to the brand, its plant oil-based dairy alternative has a 78% lower climate impact than dairy butter in the UK, and swapping dairy for Flora Smoked Garlic would save the carbon emissions equivalent to charging a smartphone overnight for 59 months.
This industry-first Smoked Garlic flavor taps into the UK's love of garlic and it's set to launch at the end of September with the potential to become a permanent addition to the lineup.
According to the brand, its plant oil-based dairy alternative has a 78% lower climate impact than dairy butter in the UK, and swapping dairy for Flora Smoked Garlic would save the carbon emissions equivalent to charging a smartphone overnight for 59 months.
Trend Themes
1. Limited-edition Flavors - The introduction of exclusive flavors like Smoked Garlic Plant B+tter drives consumer interest in collectible and seasonal plant-based products.
2. Sustainable Food Alternatives - Flora's plant oil-based spreads highlight the growing demand for eco-friendly food products with significantly lower climate impact compared to traditional dairy.
3. Garlic-based Innovations - With the UK's strong affinity for garlic, products like Smoked Garlic Plant B+tter cater to local taste preferences while offering new plant-based options.
Industry Implications
1. Plant-based Food - Innovative and flavorful options such as Flora's Smoked Garlic Plant B+tter are expanding the plant-based food industry by appealing to both vegans and non-vegans.
2. Sustainable Food Production - Flora’s low-climate-impact spreads contribute to the sustainable food production sector, offering alternatives with reduced carbon footprints.
3. Specialty Food Products - The launch of unique flavors like Smoked Garlic Plant B+tter reflects the specialty food products industry's movement towards niche and artisanal offerings.
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