From Scratch and Sniff Commercials to Scented Ads
Kayla Colanardi — July 27, 2011 — Fashion
Considering the strong connection between scent and memory, scented advertising is becoming a more and more popular method to market products.
Promoting an increase in interaction between a consumer and the product being sold, businesses are using this form of advertising to reach out to broader target markets, in hopes to capture more people's attention by provoking their senses.
In turn, products become more memorable after being advertised through this form of scented advertising, maintaining a lasting impression in viewers' (and sniffers') minds. Be it scratch-and-sniff print ads or smelly e-books, it's undeniable that these scented advertising works are an innovative way to promote in the ad world.
Promoting an increase in interaction between a consumer and the product being sold, businesses are using this form of advertising to reach out to broader target markets, in hopes to capture more people's attention by provoking their senses.
In turn, products become more memorable after being advertised through this form of scented advertising, maintaining a lasting impression in viewers' (and sniffers') minds. Be it scratch-and-sniff print ads or smelly e-books, it's undeniable that these scented advertising works are an innovative way to promote in the ad world.
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