The Rockaway Functional Sparkling Water Drinks are Tasty
Michael Hemsworth — November 21, 2020 — Marketing
References: drinkrockaway & bevnet
The Rockaway functional sparkling water drinks are a lineup of refreshments for those who are looking for a multipurpose refreshment that will easily keep up with the demands of health-conscious consumers. The drinks are crafted with a range of plant-based and adaptogenic herbs ingredients that are focused on delivering specific benefits. This includes a boost to one's daily immunity anti-inflammatory defenses, natural energy, relaxing properties and much more.
The Rockaway functional sparkling water drinks come in four flavor and function options, and come as a refreshing new take on the humble sparkling beverage that will actually work to support the health and wellness of the consumer. The drinks can be purchased directly from the brand in a combo pack, as part of a monthly subscription and more.
The Rockaway functional sparkling water drinks come in four flavor and function options, and come as a refreshing new take on the humble sparkling beverage that will actually work to support the health and wellness of the consumer. The drinks can be purchased directly from the brand in a combo pack, as part of a monthly subscription and more.
Trend Themes
1. Adaptogenic-infused Beverages - Incorporating adaptogenic herbs into a variety of non-alcoholic beverages to deliver specific benefits and meet the demands of health-conscious consumers.
2. Functional Sparkling Water - Adding functional ingredients to sparkling water to create a new, refreshing beverage category that caters to health and wellness enthusiasts.
3. Monthly Subscription Services for Health Drinks - Providing monthly delivery of functional and adaptogenic-infused beverages to meet the needs of customers committed to maintaining holistic wellness.
Industry Implications
1. Beverage - Opportunity exists to disrupt the sparkling water and functional beverages markets and appeal to consumers seeking functional, health-enhancing benefits in their drinks.
2. Health and Wellness - Developing new beverage categories with natural, plant-based ingredients and functional benefits can meet the growing demand for natural, health-enhancing products in the health and wellness industry.
3. Subscription - Developing subscription services for health drinks and beverages can attract recurring customers and enhance brand loyalty by making the supply of these beverages more convenient to access and consume.
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