These App-Connected Wines Bottles Will Ensure Authentication of Every Bottle
References: thedrinksbusiness
These smart wine bottles use Thinfilm's Open Sense technology and a connecting app to reveal wine authentication. By connecting to a smartphone, consumers can have information regarding a wine product's sealed and open states delivered right to their hand.
With false bottles emerging in the wine industry, it is important to hone in on this tool to ensure bottles can be properly authenticated. Otherwise, counterfeiter bottles will continue to be distributed and they will never be as good as the real authentic wine that is being falsified.
This smart wine bottle created by Thinfilm is set to present a working prototype in collaboration with premium wine company Ferngrove Wine Group. The prototype will be unveiled at the 2015 Mobile World Congress, Shanghai. This smart piece of technology will increase the business to consumer relationship and maintain a transparent brand image.
With false bottles emerging in the wine industry, it is important to hone in on this tool to ensure bottles can be properly authenticated. Otherwise, counterfeiter bottles will continue to be distributed and they will never be as good as the real authentic wine that is being falsified.
This smart wine bottle created by Thinfilm is set to present a working prototype in collaboration with premium wine company Ferngrove Wine Group. The prototype will be unveiled at the 2015 Mobile World Congress, Shanghai. This smart piece of technology will increase the business to consumer relationship and maintain a transparent brand image.
Trend Themes
1. Smart Wine Bottles - The development of smart wine bottles using Thinfilm's Open Sense technology and app connectivity ensures the authentication of every bottle.
2. Anti-counterfeit Solutions - Smart wine bottles are becoming a viable solution for anti-counterfeit measures in the wine industry using technology to authenticate products.
3. Consumer Transparency - The integration of smart wine bottles and connecting apps is increasing transparency between businesses and consumers in the wine industry.
Industry Implications
1. Wine Industry - The wine industry has now the opportunity to leverage smart wine bottles in order to improve their anti-counterfeit measures and increase transparency for consumers.
2. Technology Industry - The technology industry has a disruptive innovation opportunity to provide the wine industry with anti-counterfeit solutions using smart bottles and app connectivity.
3. Retail Industry - Retailers in the wine industry can leverage the use of smart bottles to increase the transparency of their products and improve relationships with consumers.
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