Suning is Presenting AI & Smart Retail Solutions at CES 2019
Laura McQuarrie — January 4, 2019 — Business
References: suningholdings & prnewswire
This year at CES in Las Vegas, Suning—China's largest omni-channel retailer—will be sharing a range of smart retail solutions, including its Magic Runway.
At CES 2019, Suning will be presenting its vision for the future of retail and home settings with its AI-powered and smart innovations. The Magic Runway from Suning's Innovation Applications Lab takes the form of an AR-based virtual experience that makes it possible for shoppers to try on outfits with a simple gesture-based interface as an alternative to a fitting room. At the Consumer Electronics Show, Magic Runway's smart stylist function will be featured, showing how the technology detects a user's age and gender to offer suggested outfit ideas. This fashion try-on technology experience is set to be used during New York Fashion Week as of September this year.
At CES 2019, Suning will be presenting its vision for the future of retail and home settings with its AI-powered and smart innovations. The Magic Runway from Suning's Innovation Applications Lab takes the form of an AR-based virtual experience that makes it possible for shoppers to try on outfits with a simple gesture-based interface as an alternative to a fitting room. At the Consumer Electronics Show, Magic Runway's smart stylist function will be featured, showing how the technology detects a user's age and gender to offer suggested outfit ideas. This fashion try-on technology experience is set to be used during New York Fashion Week as of September this year.
Trend Themes
1. Ar-based Virtual Fitting Rooms - Disruptive innovation opportunity: Retailers can integrate AR technology into their stores to offer customers a convenient and immersive try-on experience without the need for physical fitting rooms.
2. AI-powered Smart Retail Solutions - Disruptive innovation opportunity: Retailers can leverage AI technology to personalize the shopping experience for customers by providing tailored outfit recommendations based on age, gender, and personal preferences.
3. Gesture-based Interface - Disruptive innovation opportunity: Developers can create gesture-based interfaces that enhance user interactions and make trying on clothes in AR-based fitting rooms more intuitive and engaging.
Industry Implications
1. Retail - Disruptive innovation opportunity: Retailers can revolutionize the apparel industry by adopting AR-powered virtual fitting rooms, improving customer satisfaction and boosting sales.
2. Fashion - Disruptive innovation opportunity: Fashion brands and designers can embrace AR technology to create virtual fashion shows and allow consumers to virtually try on their latest collections.
3. Technology - Disruptive innovation opportunity: Tech companies can develop advanced AI algorithms and gesture recognition systems to power AR-based virtual fitting rooms, making them more accurate and user-friendly.
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