The Newly Launched Pack 3.0 from WATSON Promises to Meet the Moment
John Watson — September 19, 2022 — Tech
References: watsonpack & watsonpack
The newly launched Pack 3.0 from WATSON promises to meet the moment with push-button access and sophisticated design. Founded by an ex-SUITS stylist and engineered by ex NASCAR crew, the patented hard shell Pack is the first bag innovation in 100 years (since zippers). The Pack’s streamlined surfaces distinguish it from youthful rucksacks, yet it’s undeniably playful to use. “I’ve got Fortune 500 executives in my inbox telling me how fun it is to push the buttons," said Val Crisp, the Founder. The Pack 3.0 is available exclusively on the brand’s website with limited-time promotional pricing ($419 USD) until September 30th, 2022.
The Pack is a product of 10,000 hours of first-hand research at tech companies across North America: 97% of users admitted to feeling unprofessional or childish in their existing backpack (yet unwilling to give up the convenience). And they spent an inordinate amount of time wrangling flopped-over fabric. The research validated Crisp’s observations: 1) The world had changed; techs and execs had new needs not served by existing products. 2) Those needs were not just features but also nuanced feelings about how they want to appear in the world. Crisp was uniquely positioned to bring that value proposition to fruition.
Most professionals compromise and buy a bag that’s practical, or professional, or modern. But tech leaders, spoiled by the ultra convenience of life at their fingertips, want it all. The Pack features stand-up architecture, push-button access, a waterproof seal, meticulously designed flush-set pockets, ballistic nylon and genuine leather. Upgrading to the Pack often coincides with a major life milestone; a new job, city, or finally feeling like you’ve “made it.” It’s a tool for self-improvement and self-determination.
Image Credit: Watson
The Pack is a product of 10,000 hours of first-hand research at tech companies across North America: 97% of users admitted to feeling unprofessional or childish in their existing backpack (yet unwilling to give up the convenience). And they spent an inordinate amount of time wrangling flopped-over fabric. The research validated Crisp’s observations: 1) The world had changed; techs and execs had new needs not served by existing products. 2) Those needs were not just features but also nuanced feelings about how they want to appear in the world. Crisp was uniquely positioned to bring that value proposition to fruition.
Most professionals compromise and buy a bag that’s practical, or professional, or modern. But tech leaders, spoiled by the ultra convenience of life at their fingertips, want it all. The Pack features stand-up architecture, push-button access, a waterproof seal, meticulously designed flush-set pockets, ballistic nylon and genuine leather. Upgrading to the Pack often coincides with a major life milestone; a new job, city, or finally feeling like you’ve “made it.” It’s a tool for self-improvement and self-determination.
Image Credit: Watson
Trend Themes
1. Next-gen Business Backpacks - The business backpack industry is ripe for disruptive innovation that blends convenience, practicality, and style.
2. Push-button Access Products - There is a growing trend for push-button access products, creating opportunities for innovators to develop new products and re-imagine old ones.
3. Streamlined Surfaces Design - The design trend for streamlined surfaces is creating opportunities to redesign current products and create new ones that appeal to professionals in various industries.
Industry Implications
1. Luggage and Travel Gear - The luggage and travel gear industry has an opportunity to innovate with luggage that caters to the needs of professionals.
2. Professional Attire - The professional attire industry has an opportunity to add backpacks as part of their product line, with a focus on convenience and sophistication.
3. Electronics - The electronics industry has an opportunity to innovate with backpacks that cater specifically to tech professionals with features like charging ports and compartments for laptops.
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