These High-Tech Mannequins Transmit Information to Shoppers
Michael Baxter — April 7, 2014 — Fashion
With smart watches, smartphones and smart TVs, it’s about time that there were smart mannequins too. These high-tech mannequins allow shoppers to make better informed decisions by relaying information directly to the their phones.
The smart mannequins were developed by the Iconeme company and work by using small transmitters that connect them with iPhones. All people within a 100 m radius can get updates about clothing and accessories on the mannequins due to the fact that the information is on the cloud.
The mannequins are also very long-lasting as they can last for up to three years without needing to be turned on or off. If shoppers are worried about having to actually be in store or the store needing to be open, they don't need to worry as the smart mannequins work at all times.
The smart mannequins were developed by the Iconeme company and work by using small transmitters that connect them with iPhones. All people within a 100 m radius can get updates about clothing and accessories on the mannequins due to the fact that the information is on the cloud.
The mannequins are also very long-lasting as they can last for up to three years without needing to be turned on or off. If shoppers are worried about having to actually be in store or the store needing to be open, they don't need to worry as the smart mannequins work at all times.
Trend Themes
1. Smart Mannequins - Opportunity for retailers to enhance customer experience and provide real-time product information.
2. Internet of Things (iot) in Retail - Innovative use of technology to connect physical objects and improve customer engagement.
3. Cloud-based Retail Solutions - Utilizing cloud technology to store and deliver information to enhance shopping experiences.
Industry Implications
1. Retail - Retailers can leverage smart mannequins to attract customers and differentiate their stores from competitors.
2. Fashion - Fashion brands can utilize smart mannequins to showcase their latest collections and provide interactive shopping experiences.
3. Technology - Technology companies can develop and supply smart mannequins as part of the growing IoT ecosystem in the retail industry.
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