'Smart eBall' Lets Drivers Face Off on the Big Screen
Harris Jay Rosenberg Alterman — April 17, 2012 — Autos
References: bbdo & creativecriminals
Advertising agency BBDO recently put on a publicity stunt called 'Smart eBall,' which turned two smart cars into controllers for a video game. Spectators and news reporters quickly began to gather once they saw how fun and creative this idea was.
To prove that the 'Smart Fortwo Electric Drive' has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to accelerate or back up in real life. The entire game was set up in Frankfurt and allowed anyone to try their hand at a game of car pong. The stunt turned out to be a huge success as it drew in 520,000 spectators.
To prove that the 'Smart Fortwo Electric Drive' has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to accelerate or back up in real life. The entire game was set up in Frankfurt and allowed anyone to try their hand at a game of car pong. The stunt turned out to be a huge success as it drew in 520,000 spectators.
Trend Themes
1. Gamification in Advertising - Using interactive games as a marketing strategy to engage consumers and create memorable experiences.
2. Augmented Reality Gaming - Incorporating virtual elements into real-world environments to enhance gameplay and create unique entertainment.
3. Smart Car Experiences - Integrating technology and interactive elements into the driving experience to entertain and captivate drivers and passengers.
Industry Implications
1. Automotive - Exploring ways to enhance the driving experience by incorporating technology and interactive elements.
2. Advertising - Incorporating gamification strategies and interactive experiences to create engaging and memorable marketing campaigns.
3. Gaming - Using augmented reality and innovative gameplay mechanics to create immersive gaming experiences.
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