Krausz' Slick Brand Identity is Designed by Peltan-Brosz Studio
References: peltan-brosz & behance.net
Hungarian graphic design firm Peltan-Brosz Studio curates the visual identity for Krausz — an artisanal company based in Transylvania, Romania that specializes in the production of small-batch chocolate confectionery.
The brand prides itself with its high-quality craft choco offerings. The ingredients for the dessert are sourced ethically and great attention is paid during production as to ensure a "pristine flavor." To amplify the aesthetic of the small-batch chocolate company, Peltan-Brosz Studio undertakes a minimalist and contemporary design. The packaging boasts a tasteful material, as well as a transparent window where consumers can observe the handmade bars for themselves. This is a smart move from the side of Peltan-Brosz Studio, who decides to leverage the aesthetic appeal of Krausz's small-batch chocolate offerings which are accented with the infusion of dry fruit.
The brand prides itself with its high-quality craft choco offerings. The ingredients for the dessert are sourced ethically and great attention is paid during production as to ensure a "pristine flavor." To amplify the aesthetic of the small-batch chocolate company, Peltan-Brosz Studio undertakes a minimalist and contemporary design. The packaging boasts a tasteful material, as well as a transparent window where consumers can observe the handmade bars for themselves. This is a smart move from the side of Peltan-Brosz Studio, who decides to leverage the aesthetic appeal of Krausz's small-batch chocolate offerings which are accented with the infusion of dry fruit.
Trend Themes
1. Artisanal Chocolate - The trend of artisanal chocolate production emphasizes high-quality ingredients and small-batch production, with opportunities for disruptive innovation in sustainable sourcing and creative flavor combinations.
2. Minimalist Packaging - The trend of minimalist packaging for artisanal food products highlights the importance of visual identity and transparent product presentation, with opportunities for disruptive innovation in eco-friendly materials and creative design.
3. Ethical Sourcing - The trend of ethical ingredient sourcing in artisanal food production is becoming more important to consumers, with opportunities for disruptive innovation in tracing and verifying supply chains and communicating these efforts to the consumer.
Industry Implications
1. Artisanal Food Production - The artisanal food production industry can embrace disruptive innovation in sustainable sourcing, creative flavor combinations, minimalist packaging design, and transparent product presentation.
2. Graphic Design - The graphic design industry can embrace disruptive innovation in minimalist, contemporary design for artisanal food products, emphasizing visual identity and transparent product presentation.
3. Sustainable Sourcing - The sustainable sourcing industry can embrace disruptive innovation in tracing and verifying supply chains for artisanal food products, communicating these efforts to the consumer, and developing eco-friendly packaging materials.
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