Small Sake Simplifies the Traditional Alcoholic Beverage for Modern Times
Meghan Young — March 6, 2013 — Lifestyle
References: smallsake & coolhunting
With different cultural experiences at people's fingertips nowadays, it's not surprising that companies are looking to brand products in a way that stays true to their origins while being universally understood and recognized; Small Sake is one of the products. When sushi took the Western world by storm, so did the traditional Japanese spirit. Instead of struggling to remember one's favorite brand, Hong Kong-based Swede Pontus Karlsson decided to simplify matters with Small Sake.
A quality drink that does away with ceremony, Small Sake is brewed in Nara Prefecture, Japan's Kansai area, from Hitomebore rice that has had 30% of the rice polished away. Packaged in a cute can, Small Sake has a pale silver hue with notes of nuts and tropical frui
A quality drink that does away with ceremony, Small Sake is brewed in Nara Prefecture, Japan's Kansai area, from Hitomebore rice that has had 30% of the rice polished away. Packaged in a cute can, Small Sake has a pale silver hue with notes of nuts and tropical frui
Trend Themes
1. Canned Alcoholic Beverages - Companies are simplifying traditional alcoholic beverages by packaging them in cans, offering convenience and portability while still retaining the quality of the original product.
2. Simplifying Cultural Experiences - Brands are simplifying and packaging cultural experiences to create a product that is universally recognized, creating a bridge between different cultures.
3. Quality Drinks Without the Ceremony - Small Sake and other brands are disrupting the traditional ceremonial approach to alcoholic beverages, instead focusing on providing high-quality drinks in a portable and convenient manner.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is shifting towards offering convenient and portable options without losing quality in the process.
2. Packaging Industry - Brands are looking for innovative packaging solutions to create products that are easy to transport and store, while still remaining visually appealing and reflecting their origins.
3. Cultural Tourism Industry - By packaging cultural experiences in an accessible and universally-recognized manner, brands are creating opportunities for tourists to more easily explore and learn about different cultures.
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