TikTok Has Released Creator Next to Increase In-App Monetization
Colin Smith — December 6, 2021 — Tech
References: newsroom.tiktok & theverge
'TikTok,' the largest short-video sharing platform in the world when paired with its Chinese version 'Douyin,' has released a new feature for creator monetization called 'Creator Next.' Creator Next provides tools to creators on the app that allows for creators to seamlessly integrate a 'Stripe' account to receive tip donations. This tipping feature will be available on TikTok live streams as well as on posted videos, providing creators with diversified ways of earning an income.
Alongside the tipping feature, TikTok has also released a 'Video Gifts' feature where creators can receive 'Diamonds' as video gifts on their videos. This feature was previously only available for livestreams. Lastly, TikTok has increased the number of creators eligible to access the 'TikTok Creator Marketplace,' meaning any creator with 10 thousand followers or more can sign up to collaborate with brands for sponsored posts.
Image Credit: Shutterstock
Alongside the tipping feature, TikTok has also released a 'Video Gifts' feature where creators can receive 'Diamonds' as video gifts on their videos. This feature was previously only available for livestreams. Lastly, TikTok has increased the number of creators eligible to access the 'TikTok Creator Marketplace,' meaning any creator with 10 thousand followers or more can sign up to collaborate with brands for sponsored posts.
Image Credit: Shutterstock
Trend Themes
1. Creator Monetization - TikTok's Creator Next feature is a disruptive innovation opportunity for short-video platforms to integrate a tipping feature and increase creator monetization.
2. In-app Gifts - TikTok's Video Gifts feature presents a disruptive innovation opportunity for social media platforms to introduce in-app gift purchases for creators, incentivizing content creation and increasing revenue.
3. Sponsored Posts - The TikTok Creator Marketplace is a disruptive innovation opportunity for short-video platforms to facilitate collaborations between creators and brands and increase sponsored post opportunities.
Industry Implications
1. Social Media - The Creator Next feature can disrupt the social media industry by providing new ways for creators to monetize their content.
2. Mobile Payment - The integration of Stripe accounts through Creator Next disrupted mobile payment by allowing for seamless tipping functionality in short-video content.
3. Digital Marketing - The TikTok Creator Marketplace can disrupt the digital marketing industry by creating a platform for targeted brand sponsorships on short-video content.
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