Intuit's 'Small Business, Big Game' Super Bowl Spot Promotes a Coffee Company
Laura McQuarrie — January 30, 2016 — Lifestyle
References: smallbusinessbiggame & adweek
Just as it's done in the past, Intuit will be giving up its Super Bowl advertising spot to one lucky finalist in its 'Small Business, Big Game' competition. The finalist has now been revealed to be Death Wish Coffee Co., with an ad that will air during the Big Game's third quarter.
The commercial from the coffee company stars a set of men at sea trying to do their best in competition with a brutal sea. Near the end of the commercial, the perspective flips and it becomes clear that the black waters these men are rowing against belong to a man's morning coffee.
Considering that some of the world's biggest companies pay millions of dollars for ad spots that last mere seconds, this is an incredible opportunity for small businesses to gain a lot of exposure.
The commercial from the coffee company stars a set of men at sea trying to do their best in competition with a brutal sea. Near the end of the commercial, the perspective flips and it becomes clear that the black waters these men are rowing against belong to a man's morning coffee.
Considering that some of the world's biggest companies pay millions of dollars for ad spots that last mere seconds, this is an incredible opportunity for small businesses to gain a lot of exposure.
Trend Themes
1. Super Bowl Advertising - Disruptive innovation opportunity: Small businesses can gain significant exposure by participating in competitions like 'Small Business, Big Game' to win a Super Bowl ad spot.
2. Creative Advertisement Storytelling - Disruptive innovation opportunity: Companies can engage viewers by creating compelling narratives that surprise and captivate, like Death Wish Coffee Co.'s commercial.
3. Cost-effective Marketing Strategies - Disruptive innovation opportunity: Small businesses can leverage contests and competitions to access high-value advertising opportunities without requiring a large marketing budget.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertising agencies can explore new ways to support small businesses in gaining exposure and reaching a broader audience through contests and competitions.
2. Coffee - Disruptive innovation opportunity: Coffee companies can create unique and entertaining advertisements to stand out in a competitive market, like Death Wish Coffee Co.'s commercial that related coffee to rowing against the sea.
3. Small Business - Disruptive innovation opportunity: Small businesses can take advantage of unique and cost-effective marketing opportunities, such as participating in competitions, to increase their brand awareness and market presence.
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