These Small Ads from Sony Highlight the Precision of 4K TV Technology
Laura McQuarrie — November 24, 2014 — Marketing
References: 4k.sony
While a lot of advertisers seem to think that bigger is better, these small ads from Sony's 'Microtising' campaign show that this isn't always true. In order to show off the impressive color and detail that comes with its 4K TV technology, Sony partnered up with footballer Olivier Giroud to focus in on details that often go overlooked during a sporting event. The campaign involves branding objects with the Sony and 4K logo, including things like single blades of grass and the underside of football cleats.
By zooming in on the kind of detail that you an expect to get from Sony's 4K TV technology, this is a clever way to simulate the kind of clarity that you can expect from watching a game of football on one Sony's 4K Ultra HD TVs.
By zooming in on the kind of detail that you an expect to get from Sony's 4K TV technology, this is a clever way to simulate the kind of clarity that you can expect from watching a game of football on one Sony's 4K Ultra HD TVs.
Trend Themes
1. Microtising - The micro-sized ads from Sony's 'Microtising' campaign could inspire other brands to create campaigns with a creative approach to showcase the fine details of their technological advancements.
2. Precision Advertising - The trend of precision advertising could increase as more companies aim to showcase the minute details in their products or services.
3. Ultra HD Technology - The rise of 4K and Ultra HD technology is set to continue as more brands, in a variety of industries, seek to demonstrate the superiority of their products through ultra HD marketing campaigns.
Industry Implications
1. Consumer Electronics - Consumer electronics companies, such as TV manufacturers, have an opportunity to showcase the fine details of their products and offer a new level of experience for their customers through micro-sized advertisements.
2. Sports - Sports equipment brands could adopt a similar approach to show off the details and precision that goes into creating their products.
3. Automotive - The automotive industry could utilize ultra HD technology to showcase the intricate details in their products, such as engine components, safety features, or interior design, through micro-sized advertising campaigns.
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