These 3D-Printed Slurpee Cups are Designed Using Sound from Radio Spot Ads
Cadhla Gray — November 12, 2015 — Marketing
In Australia, 7-Eleven has Bring Your Own Slurpee Cup Day, which allows people to bring in cups and containers of any kind to fill up with slushies for the same price as a normal-sized cup. This results in many creative containers ranging from buckets to teapots to shoes.
This year, Leo Burnett Melbourne made 3D-printed Slurpee cups based on the sound waves from the product's own radio spots. The circumference of the cups was made by the voice over sound waves, while the height and shapes were made from the sound effects.
Touting themselves as the first ever cups made of sounds, the Slurpee Sound Cups act as a great marketing strategy for the drink itself, the 7-Eleven stores as well as the Bring Your Own Cup Day promotion.
This year, Leo Burnett Melbourne made 3D-printed Slurpee cups based on the sound waves from the product's own radio spots. The circumference of the cups was made by the voice over sound waves, while the height and shapes were made from the sound effects.
Touting themselves as the first ever cups made of sounds, the Slurpee Sound Cups act as a great marketing strategy for the drink itself, the 7-Eleven stores as well as the Bring Your Own Cup Day promotion.
Trend Themes
1. 3d-printing Personalization - Leverage sound or other data to customize 3D-printed products and create unique experiences.
2. Innovative Promotions - Explore new and creative promotional campaigns to enhance brand awareness and customer engagement.
3. Sound-based Design - Incorporate sound data into product design and manufacturing processes to create unique and memorable products.
Industry Implications
1. Marketing and Advertising - Use innovative marketing strategies to enhance brand awareness and customer engagement, such as 3D-printed sound wave Slurpee cups.
2. Food and Beverage - Create unique and memorable product experiences through innovative and customizable designs, such as 3D-printed Slurpee cups made with sound waves.
3. Manufacturing - Integrate sound data into product design and manufacturing processes to create personalized and unique products, such as 3D-printed Slurpee cups based on sound waves.
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