7-Eleven's Limited-Edition Tumblers Share Access to a Year of Free Drinks
Laura McQuarrie — December 12, 2019 — Lifestyle
References: 7-eleven & prnewswire
Paying over $100 for a reusable cup at 7-Eleven may seem like a high price but the convenience store chain is selling limited-edition tumblers that include a year's worth of free beverages. The limited-edition cups are available in large sizes and are decorated in designs to represent signature drinks like 7-Eleven's Slurpee, Big Gulp and coffee.
The reusable stainless steel Tervis tumblers can only be purchased online and those who are lucky enough to get their hands on the limited-edition items are eligible for unlimited refills throughout 2020.
Like 7-Eleven, other businesses are experimenting with giving consumers the chance to pay a large upfront cost in order to enjoy unlimited food or drinks over the long term.
Image Credit: 7-Eleven
The reusable stainless steel Tervis tumblers can only be purchased online and those who are lucky enough to get their hands on the limited-edition items are eligible for unlimited refills throughout 2020.
Like 7-Eleven, other businesses are experimenting with giving consumers the chance to pay a large upfront cost in order to enjoy unlimited food or drinks over the long term.
Image Credit: 7-Eleven
Trend Themes
1. Unlimited Refill Programs - Businesses can offer unlimited food or drink refill programs for a high upfront cost.
2. Limited-edition Collectibles - Limited-edition collectibles can drive sales and increase customer loyalty.
3. Customized Drinkware - Customized drinkware can be a popular and profitable item for businesses to sell.
Industry Implications
1. Convenience Stores - Convenience stores can create limited-edition collectibles to drive sales and customer loyalty.
2. Fast Food Chains - Fast food chains can offer unlimited refill programs to attract and retain customers.
3. Retailers - Retailers can sell customized drinkware to increase revenue and customer satisfaction.
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