Cole Hann Launches New Campaign, 'Work For What You Believe In'
Niko Pajkovic — August 11, 2022 — Marketing
References: colehaan
Cole Haan, a leading American performance lifestyle brand, has announced the launch of an all-new product collection for Fall 2022, which will be accompanied by a brand campaign titled 'Work For What You Believe In.' The campaign stars a variety of inspirational "real-life changemakers" who serve as the inspiration behind the Fall ensemble.
Specific changemakers included in the campaign range from Interior Designer Nora O’Neil and Style Editor Yang-Yi Goh to Poet, Writer and Creative Director Joekenneth Museau, and Founder of Nuna Awaq, Juana Burga. The campaign will serve to showcase Cole Haan's two new fall product collections, 'Women’s Grand Ambition' and 'Men’s American Classics.'
“Our Women’s Grand Ambition collection and Men’s American Classics collection are the perfect accompaniment for those who are working for what they believe in,” adds Scott Patt, Chief Creative Officer, Cole Haan. "Built for today, both collections are uniquely stylish, beautifully crafted, and engineered for comfort whether you’re in the office or redefining what the future of work looks like in your life.”
Image Credit: Cole Haan
Specific changemakers included in the campaign range from Interior Designer Nora O’Neil and Style Editor Yang-Yi Goh to Poet, Writer and Creative Director Joekenneth Museau, and Founder of Nuna Awaq, Juana Burga. The campaign will serve to showcase Cole Haan's two new fall product collections, 'Women’s Grand Ambition' and 'Men’s American Classics.'
“Our Women’s Grand Ambition collection and Men’s American Classics collection are the perfect accompaniment for those who are working for what they believe in,” adds Scott Patt, Chief Creative Officer, Cole Haan. "Built for today, both collections are uniquely stylish, beautifully crafted, and engineered for comfort whether you’re in the office or redefining what the future of work looks like in your life.”
Image Credit: Cole Haan
Trend Themes
1. Real-life Changemakers - Brands can use real-life changemakers in their campaigns to inspire audiences and showcase the values of their products.
2. Performance Lifestyle Products - Creating performance lifestyle products that are both stylish and comfortable can appeal to customers who value fashion and functionality.
3. Values-based Campaigns - Advertising campaigns that highlight the values and beliefs of a brand can resonate with customers and build brand loyalty.
Industry Implications
1. Apparel Industry - The apparel industry can create collections that showcase both style and comfort, while utilizing brand campaigns to inspire customers with real-life changemakers.
2. Creative Industry - Advertising agencies and other creative industries can work with brands to craft values-based campaigns featuring inspiring real-life changemakers.
3. Interior Design Industry - Interior designers and home decor brands can showcase their products through collaborations with fashion and lifestyle brands, using real-life changemakers to inspire customers and create a unique selling proposition.
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